Values: the Backbone of Your Brand
It has become customary for reputed companies and organizations to include a statement about their professed and espoused values and policies in their webpages. From Nestlé’s ‘Creating Shared Value’ to Zara’s ‘Mission Statement’ and including ATK downloadable ‘Corporate Social Responsibility Report’, industry giants have been diligent to craft carefully-worded statements we have come to expect …
The Good (and Bad) of Winning an Inc 500 Award
This year’s list of fastest-growing companies in the U.S. as ranked by Inc magazine was released this week. Entrepreneurs everywhere are salivating over the successful men and women who’ve led their companies to a spot on this prestigious list in 2011.
First off, congrats to those individuals and their companies. It’s a sure sign of …
Incorporating and Reinforcing Your Sound Brand
There is a difference between sound branding and brand association using music. When you use a popular song to help promote your company or product you’re using those songs to brand you. While this is an effective, and popular model, you need to incorporate that music and make it a piece of your sound brand. …