Category: Social Media

If you're well-known, your leadership branding will have a substantial influence on whether someone decides to do business with you...or not.
Personal BrandingSocial Media

How to Create a Strong Personal Leadership Brand…and Why It Matters

If you’re well-known, your leadership branding will have a substantial influence on whether someone decides to do business with you…or not.

Your brand is what people say about you when you’re not in the room, Chris Ducker famously quipped. It’s true. Leadership is all about making sure that conversation is overwhelmingly positive.

You will surely …

Social media branding mistakes can be disastrous. Personal branding is as much an art as it is a science and there are five traps to avoid.
Personal BrandingSocial Media

Social Media Branding Mistakes: 5 Common Pitfalls to Avoid

It can be immensely helpful to remind ourselves that social media branding mistakes happen in front of a worldwide audience. Avoiding them altogether is obviously the best strategy.

There are thousands of hard-working professionals trying to grow a strong, lasting online presence and personal brand. Many (if not most) turn to social media to achieve …