4 Brand Benefits of Video Testimonials
There is no greater resource than your present happy customers. Especially when it comes to selling your products and services to new prospects. While you can use their written words on your website or social media platforms, a video testimonial is much more impactful. It’s one of your most powerful brand benefits.
Unlike blocks of …
Brand Associate
Your social media branding presence is much more vital now than before the Covid-19 pandemic. You want to avoid falling into the professional trap …
Career Path: The Do’s
For instance, how career helpful is that geometry class? Focus on these personal branding criteria to speed up the process and get frequent promotions.
Boss Career IQTo succeed, you must assist …
Branding Is…Bad?
Why would personal branding be bad? After all, it’s a standard business practice to curate and share a specific version of oneself.
Sheryl Sandberg, author and Facebook COO, answered questions about personal branding in work. …
Your Online Impression
Meeting new employees and customers online might seem unpleasant and impersonal compared to the analog form we were all used to before March 2020. However, since e-meetings are the most …
Hey! Say “No.”
The power of “No.” Change, upheaval, uncertainty, stress, and difficulty have been regular features of our lives over the last couple of years. And it seems that many of …
Branding for a Leader in ’22
Empathy is the first step to compassionate brand leadership.
Empathy is letting go of your anxieties and taking an emotional risk to understand another’s thoughts and feelings …
Influencer Branding
Bob Dylan hit the stage with an electric guitar when he headlined the Newport Folk Festival in 1965. Within minutes, his admirers turned on him, attacking him for the same reason they admired him: for …
Online Branding: Your LinkedIn Profile
LinkedIn is a great way to network and attract recruiters. Digital marketing recruiters and hiring managers alike use LinkedIn. As do discerning consumers of all stripes.
For instance, a strong LinkedIn profile can help you …
Brand vs. Reputation
Personal branding is still an essential factor that requires careful consideration to attract a target audience. Business owners must create a consistent presence with the brand’s goal, reputation, and fundamental values to influence the …