Recover from Error with Sales Strategy
Sadly, awkward attempts to recover from errors made usually lead to embarrassment, and many times, loss of the sale.
It is how you respond to the errors that make the biggest difference for saving the day. And, it is your reaction to the incident that defines your personal brand in the moment. Prospective clients will …
Are You Stupid Talking?
Turns out you are what you talk about.
If you fat shame yourself, then your brain lays down a new set of neural pathways to ensure you feel fat – even if you aren’t. Then, as you repeat your so-called problem to your friends or yourself, you develop even greater dissatisfaction with your body. The …
Building Trust in Business
We live in a world in which consumers expect more. Not just more service, but more personal engagement with the companies they do business with. When they Tweet about a problem to a company, they expect a response. When a company offers a guarantee, consumers expect companies to honor that. In return, consumers are loyal …
Preserving Your Personal Brand when Dealing with Negative Reviews
For a small business working hard to an entrepreneur trying to strike out on their own, your personal and professional reviews can make or break you. A good reputation is invaluable. A lot of consumers today use online resources to find reviews of products and services before making a purchase decision. A bad review on …
Get More Visibility for Your Personal Brand with Pinterest and Instagram
A great social media marketing strategy for your brand is essential to building an audience online. If you really want to stand out there are two big social networks to tap into, and these are Pinterest and Instagram.
Would you like to have more influence? Whether you are just beginning your marketing strategy or need …
Career Stalled? NOW is GREAT Time for New Job Hunt!
If you’ve spent the last four or five years (or even longer!) laboring in “stable misery” at your current job because, among other reasons, you were just thankful to stillhave a job, now would appear to be the best time in years to peek over the edge of your self-imposed foxhole and check out the …
Too Old to Be Hired?
The law says employers are not permitted to discriminate because they deem someone too old, yet employers do so every single day. How can they get away with it? The answer is, by thinking it but never talking about it or documenting it. When questioned, their answer is, It was not a good fit.
There …
Transform Wasteful Meetings into Effective Gatherings
Experiencing one boring meeting will encourage people to avoid similar events in the future. No one likes to have precious time wasted. Worse yet, are the types of meetings where one person does all of the speaking while showing little interest or concern for others in the room. Instead, the person doing all of the …
7 Ways to Repurpose Content for Your Personal Brand
It can be difficult for small businesses operating in competitive markets to get ahead, especially when you consider the fact that they don’t typically have access to marketing departments and unlimited resources or funds.
So what advantages do small businesses have over their larger counterparts? The answer is their personal brand, as opposed to a …
Not Blessed with the Bliss Gene?
You either have it or you don’t. New neuroscience reveals that 20% of the population has what is best described as a innate marijuana-making machine in their brains, resulting in – among other things – a low probability of becoming addicted to opiates and the like. It’s a gene mutation, the good kind.
Beyond the …