Conducting New Improved Business
No doubt you have heard commercials, many times over, that state “we have a new and improved…”. The potential problem with this relates to how the remainder of the advertisement is communicated.
Most often and unfortunately, we feel dim-witted for having purchased the previous version of the product. On the other hand, when the improvement …
10 Words to Never Use for Your Personal Brand
Everyone has a unique personal brand.
When it comes to defining your personal brand, it’s important to be very careful in what you say when describing yourself. Words are incredibly powerful and can be interpreted in a number of different ways when misused.
To protect your reputation and your brand, it’s absolutely necessary you avoid …
How To Value Yourself So Others Will, Too
Twice each year, I give a personal branding boot camp on campus at UCLA. The single hardest part of camp will be helping each participant appreciate themselves. Appreciating yourself is a weird concept for most people. We are used to talking about our strengths and weaknesses. We are comfortable talking about our hard and soft …
Personal Branding Weekly – It’s No Picnic
For our readers in the U.S. and Canada, Happy Labor/Labour Day!
For many small business owners, it’s time to get back to business.
The summertime can be overwhelming. Juggling kid’s, activities and family reunions/vacations and still be accessible to clients, can take its toll on even the most driven entrepreneurs.
Let’s get back to business!…
5 Steps for Becoming an Indispensable Leader
Indispensable leaders make employees better, they drive revenue and maintain a sense of optimism around the office.
They understand that each day of leading is a challenge and embrace the hurdles they encounter rather than circumvent those obstacles.
These are the individuals who accept full responsibility for the performance of their people. They embrace the …
Do You Have a Plan B for Your Career?
Do You Have a Plan B for Your Career?
You have probably been told that you should have a Plan B. What if something does not work out?
How about having a Plan B for your career?
I entered the job market in the 1970s when I expected to work for one employer for most …
Turn a Scanty Resume into a Winning Marketing Brochure
Most recent graduates have very limited “real world” work experience and struggle to create a resume which gets the attention of hiring managers. Those grads who were lucky enough to have had internships and who got good grades still have many gaps in their resumes. The first step to getting hired is realizing that your …
Networking Success is About Giving, Not Taking
Nearly every article or book on career or business advancement will talk about the benefits of networking. Indeed, networking is an excellent way to get referrals when searching for a job or building a business. The problem with networking information is that it’s focused on how it can benefit you, but often doesn’t discuss how …
5 Top LinkedIn Features for Personal Brands
Since 2003 LinkedIn has been building an effective career networking tool online for connecting with the right people. The first step towards building your personal brand is have a presence there. The second step is to tap into all that it has to offer. Having the knowledge about what is available will help you create …
Give Up The Bloody Fight of Doing it Yourself
Imagine you were setting out to network with people today. Let’s do the math. If you allot 30 minutes to connect with someone (imagine ordering a coffee or making it through a parking lot, building and a receptionist – none of these activities all in all can be done in less than 30 minutes each). …