Category: Positioning

Brand Identity & Self-DiscoveryCommunication & NetworkingeBrandInterviewMarketingPositioningRelationships & Personal GrowthSocial Media

Personal Branding Interview: Steve Miller

Today, I spoke with Steve Miller, who is a marketing consultant, speaker and blogger.  In this interview, Steve talks about what social media tools he uses for personal branding, his opinion on Twitter and it’s future, strategies Gen-Y should use to stand out and more.

Which social media tools do you rely on to build…
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Brand Yourself AsJob SearchLifestyle & Habit BuildingNetworkingPositioningRelationships & Personal GrowthReputation Management

The 5Ps of Marketing

Marketing, by definition, is creating a positive environment for exchange. It could be exchange of goods and services. Yet, in today’s economy, it also includes the exchange of human resources for financial resources.

You as the product

Viewing yourself as the product that you are marketing, might help you in wrapping your mind around the …

Brand Yourself AsCommunication & NetworkingPositioningRelationships & Personal GrowthReputation Management

Why Everyone Wins When You Have a Strong Personal Brand

We spend a lot of time here on the Personal Branding Blog talking about the importance of a strong personal brand to the brand holder. You get known more widely, you get hired more quickly, you get paid more, etc. But what about the flip side? What about the benefits to the buyer, the customer, …

Brand Yourself AseBrandPositioningRelationships & Personal GrowthReputation ManagementSocial Media

Your Digital DNA

Facebook made available ‘personalized’ URL’s at midnight on Friday. I got mine facebook.com/beverlymacy. Did you get yours? Another personal branding opportunity!

Your Digital DNA

As more and more people realize the value and importance of personal branding, I thought it important to take a step back and remember that your online/digital presence is absolutely necessary …

Brand Yourself AsFuturesLifestyle & Habit BuildingPositioningRelationships & Personal Growth

Brand Yourself as an Expert to Survive the Future

Last week, I wrote a blog post called “6 Reasons You Shouldn’t Brand Yourself as a Social Media Expert” and it quickly became the most popular post I’ve ever written on this blog (since October, 2006), with over 400 retweets and almost 60 comments. There were a few people who disagreed with my statements and …

Brand Yourself Asgen-yLifestyle & Habit BuildingPositioningRelationships & Personal GrowthReputation Management

Recent College Graduates Listen Up | Build Your Personal Brand

While doing my weekend reading I came across a few articles from different perspectives on the unemployment rate, job creation, and what new college graduates should do in such a tough job market. The tone was overwhelmingly negative and really didn’t leave you feeling too optimistic about the outlook for the future. Seems like the …