Category: Positioning

Brand Yourself AsCareer DevelopmentPersonal BrandingPositioning

Counter Age Bias and Build Persona in the Workplace

I’m hearing about this from a lot of people on both the top and bottom of the demographic scales. Boomers are not up to date enough technology wise and and Gen Y’s don’t have enough experience and have their own rules for working.

According to Ellen Alcorn, Monster Contributing writer, “It’s the fastest-growing category of …

Personal BrandingPositioningReputation Management

Lessons from Charlie Sheen: Can Too Much Honesty Hurt Your Personal Brand?

If you follow celebrity news or social media — and even if you don’t — you’ve likely heard about Charlie Sheen’s recent rants pertaining to the cancellation of his hit show, “Two and a Half Men,” on CBS after production was stopped due to his erratic behavior and alleged drug problem.

Sheen participated in several …

Personal BrandingPositioningReputation ManagementSuccess Strategies

A Cup of Coffee to Timing for Success

It’s true–timing is everything.

Especially when it comes to potential customers who have expressed an interest by visiting your website, filling out a form, or leaving a phone message.

Small businesses often make the mistake of putting these potential leads in a “to be contacted” file for follow-up within a few days. This, however, significantly …

Brand Yourself AsPersonal BrandingPositioningReputation ManagementSocial Media

Creating Momentum in Brand Building

As I’ve blogged about recently, it’s important to keep up branding resolutions, add personal social media profiles to a corporate website, follow branding rules for entrepreneurs, and so forth.

And all of these ideas should be followed to ensure a complete branding across the social web. However, many of these rules assume you have fully …

Brand Yourself AsCareer DevelopmentPersonal BrandingPositioningReputation Management

Ask The Experts: What’s Your Favorite Personal Branding Pet Peeve?

I asked all the experts here on Personal Branding Blog for their personal branding pet peeves.

Notice any trends?

Deborah Shane:

One of my pet peeves about people’s personal branding on their social platforms is when they follow a conversation that not everyone knows about. Best to take that stuff one on one or in …