IPG MediaBrands Employs Google’s AI Magic for Brands
IPG Mediabrands has joined forces with Google to propel the use of artificial intelligence (AI) in brand marketing. By harnessing the power of Google Cloud and its generative AI tools, IPG Mediabrands aims to codify the essence of brands, revolutionize ad campaigns, and optimize ad placement.
Embracing the Future of Advertising with Generative AIThe …
Skyrocketing Your Brand to Cult Following Fame
In the competitive world of retail, building a cult following is the holy grail for brands. It’s the key to not only surviving but thriving in an ever-evolving marketplace. Cult following refers to a dedicated and passionate fan base that goes above and beyond in supporting and promoting …
IHG’s new budget hotel brand coming soon
In the fiercely competitive hotel industry, the battle for budget-conscious travelers continues to evolve, and IHG Hotels & Resorts is stepping up its game with the unveiling of its latest brand, Garner. Positioned as a midscale hotel brand, Garner aims to redefine value stays by providing guests with …
The New York Times Unveils New Subway Train Experience
The New York Times, one of the most renowned media organizations in the world, has embarked on a groundbreaking initiative to bring its full suite of products to life in a unique and captivating way. Commuters traveling between Times Square and Grand Central Station in New …
Influencers Help Fossil Fuel Companies Look Green
Air India unveils bold new branding
Recently, Air India, the country’s most recognizable airline, made public its brand new logo, branding, and plane livery. Air India has collaborated with the brand transformation agency FutureBrand to reimagine its identity, positioning itself as a premium, inclusive, and accessible airline while still paying homage to the country’s rich …
Instacart branding as one-stop shop for back to school
Parents have a lot on their minds as the new school year approaches, from their children’s well-being and academic success to the nerve-wracking experience of shopping for school supplies. OnePoll found that 42 percent of parents worry about affording the basics for their children’s education. Back-to-school …
St. Louis Blues are making a musical statement
The famous St. Louis Blues hockey team has started a new marketing and charitable campaign that pays tribute to the city’s extensive musical history. Titled “Rhythm and Blues,” the campaign seeks to promote and sustain the city’s thriving blues music community. The Blues plan to bring this …
BENlabs Wins Marketing Awards
The industry’s premier entertainment AI provider, BENlabs, has been honored for its innovative use of data in influential marketing efforts. BENlabs won both the ‘Best Use of Data’ and ‘Best Gaming Campaign’ awards at the 2023 Influencer Marketing Awards. Overwolf is an all-in-one platform for creators in the gaming industry, and these awards are a …
NewsNation Sees Opening as Fox, MSNBC, CNN Struggle
In an era of cable news disarray and declining linear TV viewership, NewsNation, the Nexstar-owned news network, aims to make a mark by taking a local approach to its marketing efforts. While competitors like Fox News, MSNBC, and CNN have been around for decades and are facing shrinking audiences, NewsNation sees an opportunity to connect …