Threads Is Being ‘Shunned’
In July, Meta, the parent company of Instagram and X (formerly known as Twitter), launched Threads, a social network touted as a “Twitter killer.” With an impressive 100 million sign-ups within five days, Threads seemed poised to challenge Twitter’s dominance in the microblogging space. However, recent reports reveal a significant decline in user traffic, with …
Who is ‘The Realest Person on Earth’
BeReal, the innovative social media platform, is embarking on its first-ever global marketing campaign, and it’s looking for ‘The Realest Person on Earth’ to be the face of this exciting initiative. Unlike other platforms that promote curated content and vanity metrics, BeReal is committed to promoting unfiltered and authentic posts. In this article, we will …
LinkedIn Rolls Out Generative AI Ads
In the fast-paced world of digital marketing, staying ahead of the curve is crucial. As businesses continue to adapt to the ever-evolving landscape, LinkedIn, the leading professional networking platform, has introduced a groundbreaking tool that is set to revolutionize B2B marketing. With the power of generative AI, LinkedIn’s new tool, called Accelerate, aims to streamline …
Chicago Bears Are Innovating
Teams are always looking for new and exciting ways to connect with their fans in the dynamic world of sports marketing. The Chicago Bears, one of the NFL’s most recognizable teams, are using augmented reality (AR) to provide a better experience for their fans. The Bears have used augmented reality technology to give fans a …
Lunchables Is Getting Creative
In an increasingly competitive digital advertising landscape, companies are always looking for new ways to attract consumers’ attention. Lunchables is one company that has risen to the occasion. Lunchables has launched a Rewarded AR Ads campaign that uses augmented reality (AR) and a partnership with the popular mobile game Pokémon Go to not only attract …
Blue Moon’s Brand Update
Craft beer has been steadily gaining popularity over the past decade, with consumers increasingly seeking unique and flavorful beer options. Blue Moon, owned by Molson Coors, has recently announced a brand refresh that aims to boost its mass appeal positioning. This article will delve into the details of Blue Moon’s brand update, its packaging refresh, …
Snapchat: The Next AR Advertising Mogul?
In today’s digital landscape, brands are constantly seeking innovative ways to engage with their target audience. Augmented Reality (AR) has emerged as a powerful tool for marketers, allowing them to create immersive and interactive experiences that captivate consumers. One platform that has revolutionized the use of AR in advertising is Snapchat. With its massive user …
Brands: Do You Need More Social Media?
In today’s digital age, social media has become an indispensable part of our lives. From personal connections to professional networking and brand promotion, social media platforms offer a multitude of opportunities. However, with the constant emergence of new platforms and the ever-changing landscape, brands find themselves facing a crucial question: can they be bothered to …
You Might Want to Lose the Offbeat Spelling
In today’s competitive business landscape, every brand strives to stand out and make a lasting impression on consumers. One way that some companies attempt to achieve this is by adopting unique spellings for their brand names. However, recent studies have shown that this offbeat spelling might not always be beneficial for business. In this article, …
Merrick Garland’s Testimony: Good or Bad for His Brand?
In a recent testimony before the House Judiciary Committee, Attorney General Merrick Garland faced strong criticism from Senator John Kennedy. Kennedy expressed his disappointment with Garland’s handling of the Hunter Biden investigation and accused him of insulting the American people. This article will delve into the details of Kennedy’s scathing remarks and the evidence presented …