Category: News

There’s a buzz in the public relations industry! This Tuesday, we should all brace for a series of radical transformations. A groundbreaking technology platform with cutting-edge AI might just change the game of PR campaigns. Plus, new tools for analyzing data are predicted to refine targeted communication.

Also, it’s time for a change in PR …

Covert audio recordings involving High Court judges have been unearthed, leading to an influx of ethics-focused debates among legal professionals. Intense investigations are underway to unveil the truths hidden within these secretive exchanges. Current discussions aim to forge new regulatory changes and ethical standards to prevent similar incidents.

In a stark shift, GroupM, a giant …

The worlds of advertising and public relations are renowned for their artistic tendencies despite their different areas of focus. Commonly, the creativity of advertising captures public attention, often shadowing the inventiveness of Public Relations (PR).

However, this oversimplified view downplays PR’s innovative capabilities. PR immerses itself in strategic communication, image management, event coordination, crisis handling, …

Marriott International is upgrading its systems and developing new digital platforms. The hotel affiliates need to understand these systems, plan effective search engine optimization (SEO) strategies, and adopt recognized standards. The aim is to enhance visibility online, streamline operations, and provide a foundation for constant growth.

A significant modification has been made to Marriott’s URL …

Marriott is taking its digital presence to the next level with a complete revamp of its URL structure. The more simplified URL setup, e.g., ‘hotels/yhzmc-halifax-marriott-harbourfront-hotel’ is now replacing its more complex predecessor, improving user navigation experience online.

These changes are significant, hence, it’s important for individual hotels to align their backlinks with the changes. Any …

In recent research, a team set out to explore the fascinating world of local SEO strategies, making some interesting discoveries along the way. They uncovered how geographical location heavily influences brand visibility online and the vital role customer reviews play in shaping a business’s online reputation.

Surprisingly, local citations also proved a powerful tool for …

Excelling within the quickly evolving PR sector, Weber Shandwick holds an esteemed place in the marketing communications industry. Among 150 firms, they are celebrated for their forward-thinking approach, seamlessly integrating traditional PR and digital marketing strategies. Weber Shandwick’s commitment to fostering a diverse and inclusive work environment is notable. They operate in 81 countries, tapping …

The PR Bazaar, a networking event for Maryland nonprofits and local news agencies, has been postponed due to low sign-up numbers from the news companies. Originally scheduled to take place at the Navy-Marine Corps Memorial Stadium, organizers are rescheduling, giving news agencies more time to express interest.

The goal of the PR Bazaar is to …

Online businesses have seen increased complexity and challenges regarding their communication over the past decade. Chief Communication Officers (CCOs) are facing the pressure of managing the company’s reputation and investor relations, which calls for an evolution in traditional PR approaches.

The digital world has added an extra layer of complexity with its various communication channels. …

A recent study by Sapio Consulting reveals that professionals in agency communications frequently grapple with multitasking and task prioritization. Their tasks often overlap, affecting productivity levels. The critical factor in providing solutions seem to be honing time management skills and reducing work-related stress.

Sapio Consulting’s study shows the need for training and supports to help …