Marriott is taking its digital presence to the next level with a complete revamp of its URL structure. The more simplified URL setup, e.g., ‘hotels/yhzmc-halifax-marriott-harbourfront-hotel’ is now replacing its more complex predecessor, improving user navigation experience online.
These changes are significant, hence, it’s important for individual hotels to align their backlinks with the changes. Any mismatch could lead to reduced web traffic and potential user confusion. In extreme cases, a hotel could be lost in the expansive digital maze, losing visibility in the highly competitive online market.
Following these changes, Google will have to re-index Marriott’s websites, a process that is quite labor-intensive. Thanks to tools like Moz, SEMRush, and Screaming Frog, it’s possible to identify already indexed web pages and highlight any missing or outdated ones. These tools are essential in maintaining an optimal web presence.
Concerns such as crawl errors, broken redirects, or issues with content quality can inhibit your web pages from being indexed by Google.
Marriott’s digital transition through URL simplification
Swift detection and rectification of these glitches is crucial for maximum web visibility. It’s important to conduct regular site audits and routine monitoring to spot any issues promptly.
Marriott’s URL structure transformation requires an update in related backlinks. Failing to do this could deter prospective guests with dead pages or 404 error messages. An efficient online experience is as crucial as great in-person hospitality, hence the need to promptly manage these changes.
Maximizing SEO involves considering aspects like on-site, off-site, and technical optimization. Understanding organic traffic patterns and identifying key selling points and revenue drivers is also crucial. Marriott Digital Services (MDS) along with tools like Moz, SEMRush, and Ahrefs can deliver valuable data for devising effective SEO strategies.
Lastly, manual searches help hotels gain insights on what draws visitors to their site, their engagement behavior, and what leads them to make bookings. Utilizing these online tools allows hotels to enhance their visibility and ultimately, attract more guests.
