Category: News

The Cannes Lions is a leading international event that brings together professionals from advertising and creative arts realms, fostering a space for sharing ideas and shaping industry’s future. However, consumer involvement is frequently overlooked (yet vital), something CMO Jon Evans of System1 emphasises.

Evans advocates for an unconventional method of obtaining consumer feedback – ‘Taxi …

The City of Birmingham Symphony Orchestra (CBSO) recently announced plans to hire a marketing and communications specialist. This strategic move is part of a drive to bolster the orchestra’s visibility and widen their audience reach.

The person picked for this role will be responsible for creating compelling campaigns …

The PGA TOUR welcomes Andy Weitz as the new Chief Marketing & Communications Officer and Executive Vice President of Investor Relations. With a 20-year background in public affairs and marketing, including a tenure as Chief Marketing Officer at Aon, Weitz’s experience and industry insight is set to propel the PGA TOUR’s visibility and global expansion. …

On June 25, 2024, System1’s Senior Vice President announced a revolutionary method of assessing Lion-winning advertisements. Instead of following industry norms, this new approach relies on viewer responses, significantly altering the way the value of ads is perceived and evaluated.

System1’s idea was presented at the prestigious Cannes Lions festival, an event which gathers a …

Entrepreneurial firms can gain a competitive edge by utilizing five underexplored marketing strategies. These are Guerrilla Marketing, Dark Social, The Chasm, and Evangelist Marketing.

Guerrilla Marketing emphasizes unconventional strategies to promote products. It is creative, targeted, and often localized. It doesn’t require a large budget but attains attention through creativity and shock value. The Blair …

A prominent international creative network has teamed up with London art college Central Saint Martins to present the NOVA Awards for Emerging Creatives. Aimed at recognizing the expanse of young artistic talent globally, these awards are a significant event in the global creative community.

From a large and diverse pool of applicants, participants are selected …

Ohio University’s Digital Art + Technology program is a fusion of art and technology. It prepares students for a variety of professions in the digital art industry by equipping them with both theoretical knowledge and practical skills. Apart from coursework, students are also encouraged to participate in seminars, workshops, and collaborative projects for practical experience.…

In the past decade, a global network of creatives has committed to promoting fresh talent and enhancing the visibility of innovative creators. One of their essential collaborators is London’s prestigious Central Saint Martins art school. These creative partnerships involve various curated showcases, exhibitions, and inspiring workshops aimed at nurturing emerging artists of all genres.

This …

The forward-thinking Digital Art + Technology program at a top educational institution flawlessly combines creativity and technology. It molds students into proficient digital artists and tech innovators, equipped with crucial skills in digital art, fabrication, and coding.

This program ensures students are well-versed in relevant software and hardware applications via hands-on training in state-of-the-art facilities. …

Award season kicks off with a bang as a global creative network presents the NOVA Awards for Upcoming Creatives, a partnership with Central Saint Martins, London’s prestigious art institution.

The goal? To celebrate and expose the talents of the world’s most innovative and visionary aspiring designers, artists, and creators. Expect an awesome display of groundbreaking …