Category: News

Incorporating SEO metrics into public relations and communication methods can significantly enhance digital outreach and measurement. Traditional “funnel” strategies are less effective in the digital realm, where interactions typically begin with a Google search. SEO understanding enables PR professionals to strategically enhance visibility, traffic, and engagement. This integration makes businesses more searchable when potential clients …

Search engines are now supporting an “AI-created” label to recognize images altered by or originated from Artificial Intelligence (AI). This marks a step towards increasing the transparency of AI capabilities and promoting honest and reliable web content.

After successful testing, the “AI-created” label will appear on search results to signify the AI-origin of the content. …

British Standard Type, a company founded by Matt Fenton, recently launched a custom display font called “Yinka Sans.” The font is a result of a collaboration with Yinka Ilori MBE, a British-Nigerian artist and designer. Inspired by his Nigerian heritage, the font displays his signature style featuring vibrant colours and unique patterns.

Available in two …

Martin Azambuja, an accomplished Uruguayan designer, is currently making a significant impact in the New York arts community. Previously a part of Micheal Bierut’s reputed team at Pentagram, Azambuja now plays the key role of senior designer at Porto Rocha. Alongside his co-founder Francisco Roca, he has embarked on an intriguing publishing venture that aims …

In an exciting new venture, British Standard Type has collaborated with British-Nigerian artist and designer Yinka Ilori MBE to create a fresh typeface, Yinka Sans.

The typeface comes in two vibrant styles: Yinka Sans Ultra and Yinka Sans Shadow, both heavily inspired by Ilori’s rich heritage and distinctive aesthetic, rooted in traditional Yoruba parables and …

OpenAI has unveiled a new series of Generative Pre-trained Transformers (GPTs), constituting 13 specialized tools. These powerful AI implements are transforming the content creation field, extending services to images, videos, logos, and marketing copy.

The GPTs employ a deep learning technique, enabling them to deliver content of any form with an unmatched accuracy. Due to …

Meet Martin Azambuja, a senior designer at Porto Rocha, who is known for his captivating work. This Uruguayan graphic artist is making waves in New York, but his heart remains in Uruguay’s artistic heritage. Notable projects under his belt include major brands like Coca-Cola, Adidas, and Starbucks. Plus, he’s taken on a project of love, …

Martin Azambuja, a prominent figure in the New York graphic design scene, is widely acclaimed for his creative work that blends South American heritage with modern art. As a senior designer at Porto Rocha, he leverages his industry experiences, acquired from his tenure with Micheal Bierut’s team at Pentagram, to inspire upcoming designers.

In addition …

OpenAI recently launched a range of tailored General Processing Translators (GPTs) aimed at satisfying various professional needs. These AI-driven tools fulfill tasks ranging from copywriting and image generation to data analysis, contributing to a more efficient and productive workflow. The capacity of these GPTs to troubleshoot creatively provides solutions traditional methods can’t deliver. The tools …

Did you ever wonder how marketers conceptualize advertisements that captivate your attention? It’s all thanks to the “high-concept” narrative method, a powerful tool used by professional communicators and public relations specialists. This technique helps distill complex concepts into easily digestible and memorable bits of information.

A prime example of high-concept narratives is George R.R. Martin’s, …