A Single Picture That Describes How Personal Branding Went Mainstream
No, this isn’t an Apple commercial. I just wanted to use something you were familiar with; two of the most notable and respected corporate brands on the planet. As the web has evolved from web 1.0 to web 2.0, our personal brands have moved at the same capacity, from me 1.0 to me 2.0.
I …
The Road to Me 2.0: How I Got My Book Deal
I’m going to start a series of posts on the road to Me 2.0, which will be my first book, due out on Amazon in November and book stores nationally next April (2009). It will be published by Kaplan Publishing. You might know this brand name as the creator of study guides for the SAT’s …