Personal Branding Weekly – Your Insincere Brand
All business is personal and is built upon your relationships with individuals. People carry forth (or don’t) the mission of the brand in daily actions. A company’s brand is the mission in action put forth by a conglomeration of many personal brands.
I took the time to trace that relationship because so many brands are …
Side-Hustling: Chantel Waterbury, CEO of Chloe + Isabel
I recently had a chance to catch up with Chantel Waterbury, founder and CEO of Chloe + Isabel, an exciting jewelry company that employs merchandisers to build their brand. It is very popular with Millennials, and each merchandiser is essentially an entrepreneur “side-hustling” to bring in extra income, which makes Chantel an excellent addition to …
How to Improve Your Career in Your Free Time
How do you get ahead in the workplace?
Some people over-deliver on projects they are assigned, hoping to be recognized with increased pay or a promotion. Others look for inefficiencies in the company that can serve as new leadership opportunities. Still, some employees favor becoming a voice of the brand, writing external-facing articles and speaking …
Fit at Last: An Interview with Ken Blanchard
Recently, I had the opportunity to speak with Ken Blanchard, one of the most influential business leadership experts and author of the iconic One Minute Manager. His newest book, Fit at Last, demonstrates how his leadership techniques can be applied to achieving success and strengthening commitment by chronicling his journey to better health. We discussed …
Economy of You: An Interview with Kimberly Palmer
Recently, I spoke with Kimberly Palmer, senior money editor and Alpha Consumer blogger at U.S. News & World Report. Kimberly is also a successful “side-hustler,” building an Etsy shop of money planners to help create some financial freedom. She also is releasing a new book, entitled The Economy of You: Discover Your Inner Entrepreneur and …
Side-Hustling: Angelo Sotira, CEO of deviantART
Up next in the “Side-Hustle” series is Angelo Sotira, CEO of deviantART, an online community and marketplace for artists to showcase and sell their art that was founded in 2000. Angelo founded deviantART at the age of 19, but it wasn’t his first company. At the age of 15, he built and eventually sold a …
POWER of Branding: An Interview with J.D. Power
Recently, I had the opportunity to speak with James David “Dave” Power III, the visionary entrepreneur whose company, J.D. Power & Associates, has become a household name since it’s inception in 1968. Dave shares many of his successes and failures in the new book, POWER: How J.D. Power III Became the Auto Industry’s Adviser, Confessor, …
Surviving the Shark Tank: An Interview with Julie Busha
Recently, I had the privilege of connecting with Julie Busha, the founder of the popular condiment brand Slawsa. Slawsa is a unique cross between a “slaw” and “salsa” that is all-natural, fat-free, cholesterol-free, gluten-free, low in sodium and kosher. Julie was featured on ABC’s Shark Tank, and though she didn’t receive funding, was the recipient …
Re-Defining Religion: An Interview with Allison Josephs
Recently, I had the privilege of speaking with Allison Josephs. Allison is a noted speaker, spiritual leader, and the founder of “Jew in the City,” an organization dedicated to re-branding Orthodox Jews and Judaism through the world using digital media. Last month, the organization held its second annual “Top 10 Jewish All-Stars Awards and Red …
Side-Hustling: Tracy DiNunzio, Founder of Tradesy
I went to college to study marketing. When I graduated, I began working at an agency, and very much enjoyed my job. However, in today’s market, it is difficult to get everything you need from a “day job.” So I wrote, on this blog and on others. I started doing comedy on nights and weekends, …