Is Your Brand Too Integrated With Social Media?
As discussed many times, it’s important for entrepreneurs and individuals to link their personal social media profiles on corporate sites, on their email signatures and into their day to day activities.
Too much of anything is a bad thing?But this brings up an important question – is there a time when a brand is …
Authors, Publishers – Everyone Needs to Brand
Some authors view writing books as their sole livelihood while others view the craft as an added dimension to their core business, plus a vehicle for building credibility with their intended clientele. The self-help books need to reveal great content and the reader’s attention must be drawn in for fiction. Upon achieving this, the author’s …
Personal Branding Lessons From Justin Bieber’s Hairstyle Backlash
Bieber is dedicating some of his locks to Ellen DeGeneres to auction on behalf of Gentle Barn organization and is doing the same with other celebrities. This good natured inspiration and the fact his hair is merely a shorter version of the same style give little comfort to super fans …
Want to Play Brand Detective?
When’s the last time you had a hunch something wasn’t quite right with your brand (or any other brand, for that matter?) Consumers now – and your audience – crave genuine brands so let’s go look at a couple of clues that are getting brands into trouble.
Start with wearing the hat of Brand Detective. …
What is Your Preference, Judging or Perceiving?
Are you someone who prefers to structure your activities or do you prefer to go with the flow? Identifying your personality preference for judging or perceiving helps you figure out your characteristic approach to work. Determine if your brand is more about making decisions and achieving results or being flexible and adaptable.
Personality type theory …
Handling Adversity Well Creates Brand Recognition
We’ve all had those days: computer smokes, website is hacked, incorrect dates are printed on a flyer and arrives too late to reprint, or your words are completely taken out of context and misunderstood by someone close to you.
How you handle these trying times says a lot about you and your character. Your portrayal …
Become More of a Change-Maker for Yourself
“Don’t wait until you are out of work or laid off to change. If we have learned one huge lesson from the current employment scenario, its pay attention to and keep changing with change.”
In the summer of 2005, I realized that my 23 year career in broadcast radio was about to change dramatically. I …
How to Cultivate your Creative Juices
The tagline for TED, Ideas Worth Spreading, is a brilliant one. Simple and inspiring. So that’s what I’m doing here. I can’t resist spreading the word about creativity expert Sir Ken Robinson whose TED talk is about the learning process, and the need for an educational revolution. His focus? How to create conditions where kids’ …
A Cup of Coffee to LinkedIn Updates
When was the last time you updated your LinkedIn profile?
As an important piece of your personal brand, your profile should have up-to-date information and actually be interesting enough to entice a visitor to spend a little more time reading.
In the time it takes you to finish your cup of coffee, you can improve …
What’s Your Preference, Thinking or Feeling?
Are you someone who prefers an impersonal work environment or do you seek a more personal touch? Identifying your personality preference for thinking or feeling helps you understand how your approach to work aligns with the task-oriented business world.
Personality type theory tells us there are two qualitatively different processes we can use when solving …