Jamie Laing: From Reality TV Star to Successful Marketer
Jamie Laing, known for his stint on the popular reality TV show “Made in Chelsea,” has successfully transitioned from a celebrity to a savvy entrepreneur. Co-founding the vegan sweets brand Candy Kittens in 2012, Laing has built a name for himself outside of the realm of reality TV fame. In this article, we’ll explore Laing’s …
Elon Musk: Switching Up Tesla’s Advertising Strategy
In a bold move that surprised many, Elon Musk, the visionary CEO of Tesla, recently announced a major change to the company’s long-standing brand strategy. For the first time in its 20-year history, Tesla is venturing into the world of advertising. This shift marks a significant departure from the company’s reliance on word-of-mouth and the …
Kim Kardashian Teams Up with NBA and WNBA
In a groundbreaking move that combines the worlds of fashion and sports, Kim Kardashian’s Skims clothing brand has announced a multiyear partnership with the NBA, WNBA, and USA Basketball. This collaboration marks Skims’ first foray into the professional sports league and comes on the heels of the brand’s successful launch of its men’s line. With …
Twitter Takeover: 1 Year Assessment
It has been a year since the controversial acquisition of Twitter by Elon Musk, now known as X. This past year has been marked by a series of dramatic events and decisions that have left many wondering about the future of the platform. In this article, we will take a closer look at the tumultuous …
Marc Pritchard: Redefining Growth Strategies for Marketers
Collaboration has always been essential for growth, but understanding the “how” of collaboration can be a challenge. Recognizing this, Adweek X presents a uniquely formatted event in LA on December 4. This event aims to unlock fresh perspectives, foster true collaboration, and accelerate growth. With the rapidly evolving market and the impact of geopolitical upheaval …
LeBron James: A Deep Dive
In the world of sports, some athletes transcend their respective fields and become cultural icons. LeBron James is one such individual. Not only is he a four-time NBA champion, but he is also an entrepreneur and philanthropist. With his incredible talent and unwavering determination, LeBron has achieved success both on and off the basketball court. …
Glenmorangie: The Evolution of a Marketer to CEO
Glenmorangie has proven to be a valuable asset to LVMH as the flagship Scotch brand of the company. In 2022, the brand will generate over $7 billion in sales, making it the crown jewel of LVMH’s wine and spirits collection. Profits at Glenmorangie doubled under Thomas Moradpour’s leadership, and the company set new sales records. …
Things to Learn From Patagonia Founder’s Book
In today’s rapidly evolving business landscape, sustainability and corporate responsibility have become critical considerations. One company that has successfully navigated this terrain for over 50 years is Patagonia. Founded by Yvon Chouinard, Patagonia has become a leader in sustainable practices, environmental activism, and responsible business models. In their new book, “The Future of the Responsible …
Christina Aguilera: ‘musical showstopper’
In the world of advertising, brands often rely on celebrity endorsements to capture the attention of their target audience. Just Eat, the popular food delivery platform, is no exception. Their latest campaign, titled “Did Somebody Say,” features none other than the iconic pop star Christina Aguilera. This article will delve into the details of Just …
Russell Brand: Investigating Allegations and Career Impact
In recent news, comedian and actor Russell Brand has been at the center of a significant controversy. Allegations of rape and sexual assault spanning a seven-year period have emerged, leading to investigations by both the Metropolitan Police and Thames Valley Police. This article aims to provide a comprehensive overview of the investigation and shed light …