Personal Branding Interview: David L. Rogers
Today, I spoke to David L. Rogers, who is the Executive Director of the Center on Global Brand Leadership at Columbia Business School, and author of The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age. In this interview, David talks about how social networks change our relationship with brands, his five …
Who Do You Love?
Probably your folks, and if you’re lucky, a few real friends. Could be a mate or someone you date. Or, the love might be between you, your hair and your hair stylist; like Jennifer Aniston, her mane and the one man who doesn’t leave her, coiffeur Chris McMillan.
Who else?As you may know from …
Personal Branding Interview: Jay Baer
Today, I spoke to Jay Baer, who is thePresident of social consultancy Convince & Convert, and author of the forthcoming book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social. In this interview, Jay talks about why and how businesses should be and shouldn’t be engaging with customers, and more.…
Personal Branding Interview: Bill Davidow
Today, I spoke to Bill Davidow, who was the former senior vice president of marketing and sales for Intel, and is the author of Overconnected: The Promise and Threat of the Internet. In this interview, Bill talks about the downside of having too many connections online, examples of how it can hurt society, and more.…
Personal Branding Interview: Maryam Banikarim
Today, I spoke to Maryam Banikarim, who is the Senior Vice President for Integrated Sales Marketing at NBC Universal. Before joining NBC Universal, she was the chief marketing officer of Univision Communications Inc. In this interview, Maryam talks about how she got started in her career, how she’s grown her brand, and the changes in …
Personal Branding Interview: Paula Loop for Personal Branding Week 2.0 at PwC
Today, I spoke to Paula Loop, who is the US and Global Talent Leader at PricewaterhouseCoopers LLP (PwC). Paula is leading Personal Branding Week 2.0 at PwC, a program that shares the importance of and tools needed to differentiate oneself from the competition. Starting on Monday, February 7th, day one will include three simple steps …
Personal Branding Interview: Linda Hill
Today, I spoke to Linda Hill, who is the Wallace Brett Donham Professor of Business Administration at the Harvard Business School, the faculty chair of the Leadership Initiative, and author of Being the Boss. In this interview, Linda talks about how to be a good manager and leader, how to handle conflict, and more.
What…Can Your Brand Take the Heat Like LeBron’s?
“What should I do? Should I admit that I’ve made mistakes? Should I remind you that I’ve done this before?” LeBron James says in this video.
I don’t think so. His leaving his hometown team in a flash of anger and attitude are still too fresh for us to need reminding. Underneath it all, I …
Personal Branding Interview: Deborah L. Cohen
Today, I spoke to Deborah L. Cohen, who is a veteran business reporter with a knack for writing financial stories that cross over into the areas of general interest, law, science and health. For the past three years, she has produced a weekly column about issues facing entrepreneurs and small business owners for Reuters.com. In …
Personal Branding Interview: Peter Guber
Today, I spoke to Peter Guber, who is the author of Tell To Win, the Chairman and CEO of Mandalay Entertainment Group, the former Chairman and CEO of Sony Pictures, and the producer of classics such as “Batman” and “The Color Purple.” In this interview, Peter talks about the art of storytelling in business, how …