Category: Book Reviews

Book ReviewsCareer DevelopmentInterviewPeoplePersonal Branding

Communicate Your Personal Brand Effectively or Suffer

Today, I spoke with Holly Weeks, who is a Harvard University professor, as well as an author and writer.  She studies and writes about how people communicate in the workplace and, more or less, in general.  I think the most important skill is communication, through writing or between people.  Think of all the emails you …

Book ReviewsInterviewPeoplePersonal BrandingSuccess Strategies

Life is One Big Pitch So You Better Start Practicing It

Today, I spoke with Francisco Dao, who is a well-known businessman, writer for Fast Company and Inc., as well as someone who dedicates most of his life to help people understand how to create successful pitches (elevator pitches).  As a brand, it is necessary to learn how to convey your message to your audience because …

Book ReviewsInterviewPeoplePersonal BrandingPositioningPRSuccess Strategies

Capture Minds by Actively Marketing Your Personal Brand

Today, I spoke with Tony Rubleski, whose here to help your brand break free from the clutter and mass messages sent daily.  Tony reveals some important marketing strategies that could help broaden the awareness of your brand, attract new clients and start a word-of-mouth buzz campaign.  We also discuss writing great content and how to …

Book ReviewsInterviewPeoplePersonal BrandingSuccess Strategies

Get Your Brand Name Out There By Freelance Writing

Today, I spoke with Michelle Goodman, who is one of the more well-known freelance writings in the career space.  Writing for publications is an extremely important self-promotion, value delivery and a compensation machine for your personal brand.  I’ve done it before and there is no reason you can’t.  Whether it’s paid or unpaid, freelance writing …

Book ReviewsCareer Developmentgen-yInterviewPeoplePersonal BrandingSuccess Strategies

A 16-Year-Old Entrepreneur Tells Us How to Make eMillions

Today, I spoke with Stanley Tang, who is a 16-year-old rockstar entrepreneur.  He makes me wish I knew this personal branding stuff ten years ago.  Stanley is very ambitious and has earned a lot of respect for a young Gen-Y’er.  To be able to interview millionaire players for a book isn’t something most high schools …

Book ReviewsInterviewPeoplePersonal BrandingSocial MediaSuccess Strategies

How to Build a Successful Community For Your Personal Brand

Today, I spoke with Seth Kahan, who is a speaker, author, Fast Company blogger and extremely knowledgeable when it comes to building communities.  I think this topic is extremely important because you can be very successful in today’s world if you own a community based on your area of expertise.  It’s not enough just to …

Book ReviewsInterviewPeoplePersonal BrandingSocial MediaSuccess Strategies

An Interview with the Man Who Coined Consumer-Generated Media

Today, I spoke with Pete Blackshaw and it was tremendous. This is certainly one of my favorite interviews to date, out of over 50! Pete is the man who coined “consumer-generated media.” He’s also a top executive at Nielsen, an author, speaker, cofounder of the Word-of-Mouth Marketing Association, a columnist and much more. It’s hard …