Category: Book Reviews

Book ReviewsBrand Identity & Self-DiscoveryeBrandRelationships & Personal GrowthReputation ManagementSocial Media

Are Personal Brands Protected on Social Networks?

Today, I spoke with Larry Magid, who has been in the media for years and has published various books on internet safety. In this interview, we focus on the importance of protecting our online identities on social networks. I’m not much of a fan of MySpace, but if you’re on that social network, pay very …

Book ReviewsBrand Identity & Self-DiscoveryInterviewLifestyle & Habit BuildingRelationships & Personal Growth

Communicate Your Personal Brand Effectively or Suffer

Today, I spoke with Holly Weeks, who is a Harvard University professor, as well as an author and writer.  She studies and writes about how people communicate in the workplace and, more or less, in general.  I think the most important skill is communication, through writing or between people.  Think of all the emails you …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewRelationships & Personal Growth

Life is One Big Pitch So You Better Start Practicing It

Today, I spoke with Francisco Dao, who is a well-known businessman, writer for Fast Company and Inc., as well as someone who dedicates most of his life to help people understand how to create successful pitches (elevator pitches).  As a brand, it is necessary to learn how to convey your message to your audience because …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewPositioningPRRelationships & Personal Growth

Capture Minds by Actively Marketing Your Personal Brand

Today, I spoke with Tony Rubleski, whose here to help your brand break free from the clutter and mass messages sent daily.  Tony reveals some important marketing strategies that could help broaden the awareness of your brand, attract new clients and start a word-of-mouth buzz campaign.  We also discuss writing great content and how to …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewRelationships & Personal Growth

Get Your Brand Name Out There By Freelance Writing

Today, I spoke with Michelle Goodman, who is one of the more well-known freelance writings in the career space.  Writing for publications is an extremely important self-promotion, value delivery and a compensation machine for your personal brand.  I’ve done it before and there is no reason you can’t.  Whether it’s paid or unpaid, freelance writing …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewRelationships & Personal Growth

Learn How to Build Your Brand From Rock B(r)ands

Today, I spoke with Dayna Steele, who used to be a famous radio show host, and now she’s a writer, author and speaker.  She’s learned a lot about building powerful brands through her interactions with some of the loudest and greatest rock bands in the world, such as Van Halen.  In this interview, she reviews …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & Networkinggen-yInterviewLifestyle & Habit BuildingRelationships & Personal Growth

A 16-Year-Old Entrepreneur Tells Us How to Make eMillions

Today, I spoke with Stanley Tang, who is a 16-year-old rockstar entrepreneur.  He makes me wish I knew this personal branding stuff ten years ago.  Stanley is very ambitious and has earned a lot of respect for a young Gen-Y’er.  To be able to interview millionaire players for a book isn’t something most high schools …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewRelationships & Personal GrowthSocial Media

How to Build a Successful Community For Your Personal Brand

Today, I spoke with Seth Kahan, who is a speaker, author, Fast Company blogger and extremely knowledgeable when it comes to building communities.  I think this topic is extremely important because you can be very successful in today’s world if you own a community based on your area of expertise.  It’s not enough just to …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewRelationships & Personal GrowthSocial Media

An Interview with the Man Who Coined Consumer-Generated Media

Today, I spoke with Pete Blackshaw and it was tremendous. This is certainly one of my favorite interviews to date, out of over 50! Pete is the man who coined “consumer-generated media.” He’s also a top executive at Nielsen, an author, speaker, cofounder of the Word-of-Mouth Marketing Association, a columnist and much more. It’s hard …

Book ReviewsBrand Identity & Self-DiscoveryRelationships & Personal Growth

10/30/08: Personal Branding News and Recommendations

News

There is still time to get the free sample issue of Personal Branding Magazine, starring Gary Vaynerchuk, David Allen, Keith Ferrazzi and Robert Cialdini.  If you would like to subscribe to get your full issue on November 1st, it’s $12.95 per year to get 4 issues. 50% of proceeds benefit the American Cancer Society.…