Marketing is Required Regardless of Corporate Position
Today, I spoke with Gerald Zaltman, who is a Harvard Business School professor and author. We go over the importance of marketing in our lives, why people fear change, how marketing should be universal (instead of being tied to a function of business), and talk about the significance of marketing research in learning more about …
Our Personal Brands Control the Conversation Not Companies
Today, I spoke with Tom Asacker, who is a well-known branding expert, author and speaker. We talked about how conversations have changed over the past few years, how to break through marketing clutter, and some future predictions. As more and more companies are built and destroyed in the next year, marketing and branding still remain …
You Can’t Obtain Success By Defining it Yourself!
Today, I spoke with Romanus Wolter, who has successfully branded himself as “The Kickstart guy.” He has a lot of knowledge when it comes to entrepreneurship and business coaching. We talked about how people should define success, how to start a business from a simple idea, why some people don’t make the leap (quitting instead) …
How to Have a Joyful Brand Despite Economic Uncertainty
Today, I spoke with Lisa Earle McLeod, who is a writer, speaker, and author specializing in humor business coaching and spirituality attainment. A lot of people are feeling depressed, anxious and under pressure right now, so I figured I would interview Lisa, who will cheer you right up. We discuss how humor can help you …
Create a Winning Social Media Strategy For Your Brand
Today, I spoke with Dave Evans, who is a social media marketing expert, author, business owner and columnist. We talk about what it’s like to convince people of the importance of social media, how to answer the dreaded “ROI” question, which social networks you should join and avoid and how to be a great community …
Exclusive Interview With International Celebrity Businessman Don Tapscott
Today, I spoke with Mr. Don Tapscott, who is best known as the author of Wikinomics, the international bestselling web 2.0 book. His new book is called Grown up Digital, and I caught up with Don to further investigate how my generation is changing the world as we know it. You might remember that we …
Do You Have an Ethical Personal Brand?
Today, I spoke with Bruce Weinstein, who has successfully branded himself as “The Ethics Guy.” He has his own column for BusinessWeek.com and has written many books on this topics. Bruce reminds us how important it is to stay ethical in all that we do, online and offline. I think this is a really important …
Work’s a Bitch and Then You Make it Work!
Today, I spoke with Andrea Kay, who is one of the nations most well-known and respected career experts. We discuss why people don’t like work, kill the myth of work/life balance and discuss various tips you can use to turn your passion into money! Andrea is here to give you hope, despite the bad economy …
Interview with NY Times Bestselling Author Ori Brafman
Today, I spoke with Ori Brafman, who is the New York Times bestselling author of Sway. We spoke about how people are swayed to make the wrong decisions, what influences our professional and personal lives and “value attribution,” which is how much value your employer places on your head. I hope this conversation sways you …
Network Smarter to See Faster Personal Branding Results
Today, I spoke with Liz Lynch, who is a networking-a-holic and the author of a book about networking. I always say “make your life one big networking event,” and Liz helps us figure out how to network online and offline, even if we’re lazy and hate the word “networking.” Liz will give you a sense …