10 Common Book Publishing Myths and Misconceptions
Don’t let the following 10 book publishing myths and misconceptions undermine your confidence and lead you astray when you think about writing a nonfiction book to build your personal brand and expand your career opportunities and/or business profits.
1. I don’t have time to write a bookWho does have time to write a book? …
One Sheets Can Market Your Book and Build Your Brand
One sheets are a powerful marketing tool for you to use marketing your book and promoting the services that make up your personal brand. One sheets are easy to produce and free to distribute.
One sheets are the ideal way to build your brand at minimum cost.
Once you create your first one sheet, you’ll …
Searching for Book Ideas on Amazon
More than any single bookstore or library, Amazon can be an author’s best friend, offering endless opportunities to search for currently available books, ideas, and opportunities.
Time spent at Amazon will help you:
Locate the “missing book.” Searching at Amazon.com helps you…Do E-books Create Personal Brands?
Stated another way, If you write an e-book, will your personal brand gain the same respect and visibility that you’d receive from a printed version of your book?
This is a particularly timely question since e-books and e-book readers are more and more in the news. For …
Does Self-Publishing Make Sense?
One of the biggest decisions business owners interested in building their personal brand and promoting their expertise involves choosing between self-publishing and trade publishing.
During the past few years, technology has made it easier than ever to self-publish your own book, and the number of self-published books continues to grow.
But, is …
6 Ways to Promote Your Book While Writing It
Early promotion is a key strategy for authors writing a book to promote their personal brand.
Early promotion gives you an opportunity to jumpstart your book’s success and tilt the odds of your book’s success in your favor.
It’s never too early to begin to promote your book!
Authors who don’t begin promoting their book …
Write a Book While Building Your Personal Brand
Today, the line between marketing and writing a book has been erased; today’s social media makes it’s easier than ever to build your personal brand by writing a book. With a little planning, you can write your book while building your brand!
Think of your book as a giant jigsaw puzzle; each of your blog …
4 steps to Writing a Brand-Building Book
There’s more to writing a brand-building book than just writing!
There are 4 steps involved in a successful publishing project, one that builds your personal brand and enhances your “expert” status within your target market. Many authors concentrate entirely upon “writing” and, unfortunately, suffer the consequences.
Here’s a brief overview of what’s involved at each …
6 Time Saving Ways to Write a Brand Building Book
The benefits of writing a book to build your brand by promoting your career and your expertise are well known.
Books like Mitchell Levy’s anthology of author case studies, 42 Rules for Driving Success with Books, and the Wellesley Hill Group’s Business Book Series, an exhaustively-detailed 2-part research report, document the benefits of writing a …
6 Key Characteristics of Effective Book Titles
Titles are more than just the words that appear on the front cover of your book; effective book titles not only sell more books, they can launch a follow-up series of books while creating a memorable personal brand for the author’s products & services for years to come.
A few weeks ago, I discussed how …