How to build trust faster when your business depends on your name
Last month, a colleague texted me after landing her first major client.
“They chose me over someone with twice the experience,” she wrote. “They said it was because they trusted me.”
Trust isn’t built through credentials alone.
It’s built through consistency, clarity, and showing up as yourself, repeatedly.
When your business depends on your name, …
Founder credibility: the moves that matter in your first two years
There’s a specific moment that happens in every founder’s journey, usually somewhere in the first six months.
You’re explaining your vision to someone who matters – an investor, a potential partner, maybe even a key hire and you can see the question forming behind their eyes before they even ask it: “Why should I believe …
When the business is you: Founder brand moves that compound
Have you ever noticed how some founders seem to attract opportunities without trying? Partnerships, media mentions, clients who already trust them before the first meeting.
It’s not luck. It’s not just charisma either. It’s the compounding effect of a founder brand built with intention.
When your business grows out of who you are, every action …
10 Challenges that Entrepreneurs Face
Originally published in 2018. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Starting a business means facing hard truths about risk, money, and the sheer uncertainty of building something from nothing. These challenges haven’t changed much over the years; they’ve just become more complex in our connected, always-on …
5 Best Cities Around the World to Launch a Startup
Originally published in 2018. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
When it comes to starting up a new technology business, the first place that comes to mind is Silicon Valley, located in San Francisco, California.
However, the rise of living costs and real estate prices is …
What’s Your Time Really Worth?
Originally published between 2007–2018. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Everyone wants to make more money, right?
The reasons why people want to make more money are as varied as the number of people on the planet.
The challenge is… How do you ensure you are …