An exciting event is coming up on March 27, aiming to boost Cape Cod’s vibrant tourism sector. Significant figures like Lt. Gov. Kim Driscoll and Paul Niedzwiecki, CEO, will share their expertise to aid local entrepreneurs.
There will be a wealth of knowledge on exploiting local assets and aligning with the tourism growth strategy. A panel discussion is also set, allowing input from industry experts and successful entrepreneurs on the travel industry’s future. A great chance for local businesses to expand their connections and gain insights from industry leaders.
This conference is especially valuable, considering Cape Cod’s booming summer tourism accounts for almost 70% of the local dollar value. The industry employs around 12,000 people and generates over $180 million annually in state and local tax revenue. Beyond numbers, this sector shapes the community’s economic and social fabric; thus, optimizing its benefits is vital for the region’s overall growth.
The conference will unveil a fresh logo, a new tagline, “Cape Cod. Truly Yours,” and a color scheme for an invigorated marketing campaign.
Boosting Cape Cod’s tourism industry insights
Niedzwiecki will also deepen understanding of the region’s seasonal economy, and industry specialists will share insights on the brand strategy.
The Chamber has a new partnership with data analytics firm Zartico to track and predict tourism trends. Zartico’s invaluable data aids in understanding visitor patterns and the seasonal impact of specific events. This collaboration will significantly enhance the Chamber’s adaptability to the dynamic tourism industry.
The diligent Lt. Gov. Driscoll, devoted to bolstering the travel and tourism sector, will open the platform. Attendees will learn about the Massachusetts Office of Travel and Tourism initiatives through its Executive Director, Kate Fox.
The forum will convene at the Double Tree by Hilton in Hyannis, marking a valuable opportunity for businesses in Cape Cod’s tourist economy. Attendees can expect to learn from Denise Coffey, a writer expert in business and tourism, and interact with other business owners and leaders in Cape Cod. Ms. Coffey will tackle topics like managing seasonal demand and brand positioning.
A Q&A session will follow the keynotes, encouraging attendees to bring their queries. After the event, attendees will have a networking opportunity to exchange ideas and experiences. The event promises essential information and advice to help businesses flourish in Cape Cod’s tourism industry, so don’t miss out.
