Build Your Personal Brand with a LinkedIn Blog

  • 1 min read

Having an account, or a presence, LinkedIn is just the beginning to building a strong personal brand on this social network. Engaging in places like the many groups and posting on a Company Page are also good practices. But there is also another powerful tool to use, and that is publishing a blog on LinkedIn.

Having your own LinkedIn Blog is a great way to create a personal narrative and identity to grow your community.

LinkedIn blogs are also a powerful branding building tool that is often overlooked. Now’s the time to act. Not only can you show your expertise, but also create a high level of influence.

At this point, you may be thinking, “How does LinkedIn allow users to post their own content”?

The process is simple once your brand applies to the Publishing Platform and LinkedIn says, “Yes!”

How to make the most out of LinkedIn Blogs

Here are several ways you can use LinkedIn Blogs to effectively build your personal brand.

• Become an expert in your niche – Think ahead of the game and post content that you want to establish for your mission and the future. Know who your target audience is and appeal to their needs.

• Show your best – LinkedIn provides a great way to see the highlights of a personal brand. Why not focus on the strengths of your company and take advantage of this highly visible network? Your content can reflect new ideas, services and projects that stand out from the rest.

• Write about your next event – Is your brand giving a special presentation? Or perhaps it is hosting an event? Consider writing an article about this, and include the highlights of what will be covered.

• Create a topic series – While many personal brands have their own websites with blogs that include a series of posts, include these as well on LinkedIn. Conducting an interview or study is a great way to draw visitors into your content.

• Post content on other social networks – When publishing on LinkedIn you can cross-post your articles on other social networks like Facebook, Twitter, and Google Plus. This is a good way to increase exposure as well as encourage engagement on LinkedIn.

LinkedIn is a place you do not want to miss out when it comes to publishing for our personal brand. It is a win-win situation where you can not only attract more visitors to your website, but grow your social influence in multiple networks.

Picture of Susan Gilbert

Susan Gilbert

Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: SusanGilbert.com

TRENDING AROUND THE WEB

Picture next week and notice which way it runs, left to right, or toward you, or away, because whichever answer you just got, there are people who grew up finding a completely different one every bit as obvious as yours

Picture next week and notice which way it runs, left to right, or toward you, or away, because whichever answer you just got, there are people who grew up finding a completely different one every bit as obvious as yours

The Vessel
There are things about a life that are worth keeping to yourself even with people you trust completely, not because there is anything shameful in them, but because privacy is one of the few forms of ownership nobody can take from you once you have given it away.

There are things about a life that are worth keeping to yourself even with people you trust completely, not because there is anything shameful in them, but because privacy is one of the few forms of ownership nobody can take from you once you have given it away.

Global English Editing
On Earth Day 2021 Dow and Shiny Meadow laid China’s first recycled-plastic asphalt road at ECUST in Shanghai; its 300 metres hold over 200 kg of plastic from 6,000-plus milk bottles and other wastes

On Earth Day 2021 Dow and Shiny Meadow laid China’s first recycled-plastic asphalt road at ECUST in Shanghai; its 300 metres hold over 200 kg of plastic from 6,000-plus milk bottles and other wastes

The Vessel
After a poor night of sleep, people tended to report more conflict with their partner the next day, and in the lab it was not only the tired one who misread the other

After a poor night of sleep, people tended to report more conflict with their partner the next day, and in the lab it was not only the tired one who misread the other

The Vessel
Researchers on self-regulated learning have found that effective learners do for themselves much of the checking a teacher might otherwise supply — setting goals, monitoring what’s working, and changing strategy when it isn’t — and that habit can make them better at adapting when they run into a problem they haven’t seen before.

Researchers on self-regulated learning have found that effective learners do for themselves much of the checking a teacher might otherwise supply — setting goals, monitoring what’s working, and changing strategy when it isn’t — and that habit can make them better at adapting when they run into a problem they haven’t seen before.

Global English Editing
Saying “thank you” on reflex and actually feeling grateful aren’t the same event, and decades of gratitude research suggest that the benefits come less from simply saying the words than from genuinely noticing and appreciating something good, which means the automatic version and the deliberate version may be doing two different jobs.

Saying “thank you” on reflex and actually feeling grateful aren’t the same event, and decades of gratitude research suggest that the benefits come less from simply saying the words than from genuinely noticing and appreciating something good, which means the automatic version and the deliberate version may be doing two different jobs.

Global English Editing
Load more
CATEGORIES
Explore