Build Your Personal Brand on Twitter

  • 1 min read
Twitter

twitter-1848505_640Social media is now the driving force of customer acquisition for brands.  This is where we now see feedback and sales taking place. Twitter is still at the top of the social networks for engagement, and there are several ways you can use to build more trust and provide a meaningful information.

You can quickly build a strong presence on Twitter in as little as fifteen minutes a day. This involves target market research, planning, and social media management. Use these steps to get started:

  • Learn where the engagement is – Find the right people to follow for your niche through Twitter Advanced Search. Use quotes or keywords with hashtags to narrow your results. This free feature will also help you discover conversations about your brand and what their likes and dislikes are based on their tweets and replies.
  • Use Twitter Lists to your advantage – Want to be in the know about the activity of your competition? Twitter Lists can help you find the top users your audience is following. Use this little known feature to follow other lists, and add your own to build a stronger network.
  • Be the answer – People are always searching for trusted answers from brands they follow. Twitter makes it easy to become that source of information through helpful content, chats, and even live chats on places like Periscope to help you build more brand visibility.
  • Actively engage your community – Use retweets, and offer positive feedback to your network. Ask them questions, and be quick to respond to customer service issues. The more helpful and accessible your brand is, the better response you will have to your content. Keep in the mind that more people are using their mobile devices to communicate, and so direct messages are becoming more important than ever to maintain a business online.

Your personal brand can still benefit by including Twitter in the marketing mix. By engaging on a regular basis with a focused and people-centered approach you will build a network of trust, which can bring more subscribers to your website for more leads and sales.

Picture of Susan Gilbert

Susan Gilbert

Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: SusanGilbert.com

TRENDING AROUND THE WEB

YouTube doubling its watch-hour bar to 8,000 hours puts 1 in 8 channels that already cleared the old one on the wrong side of the new line, and the cutoff isn’t about quality

YouTube doubling its watch-hour bar to 8,000 hours puts 1 in 8 channels that already cleared the old one on the wrong side of the new line, and the cutoff isn’t about quality

The Blog Herald
The people who light up a room without trying built these inner qualities quietly, over time — attractiveness had little to do with it

The people who light up a room without trying built these inner qualities quietly, over time — attractiveness had little to do with it

The Vessel
Ceramics return to the earth eventually, but the kilns, glazes, and plastic additives used in production shape how sustainable they really are

Ceramics return to the earth eventually, but the kilns, glazes, and plastic additives used in production shape how sustainable they really are

The Vessel
Psychology says people who carry physical grace into their 70s aren’t the ones who started the most disciplined routines — they’re often the ones who stayed curious long enough that their body kept following their attention somewhere interesting

Psychology says people who carry physical grace into their 70s aren’t the ones who started the most disciplined routines — they’re often the ones who stayed curious long enough that their body kept following their attention somewhere interesting

The Vessel
People who do their best work in the early morning aren’t more disciplined — for some, it’s simply the one hour before the day has had a chance to talk them out of anything

People who do their best work in the early morning aren’t more disciplined — for some, it’s simply the one hour before the day has had a chance to talk them out of anything

Global English Editing
Studies on helicopter parenting link the behavior to parents’ own fear of danger and discomfort with separation, complicating the popular idea that constant helping is simply an extension of love

Studies on helicopter parenting link the behavior to parents’ own fear of danger and discomfort with separation, complicating the popular idea that constant helping is simply an extension of love

Global English Editing
Load more
CATEGORIES
Explore