Social media is now the driving force of customer acquisition for brands. This is where we now see feedback and sales taking place. Twitter is still at the top of the social networks for engagement, and there are several ways you can use to build more trust and provide a meaningful information.
You can quickly build a strong presence on Twitter in as little as fifteen minutes a day. This involves target market research, planning, and social media management. Use these steps to get started:
- Learn where the engagement is – Find the right people to follow for your niche through Twitter Advanced Search. Use quotes or keywords with hashtags to narrow your results. This free feature will also help you discover conversations about your brand and what their likes and dislikes are based on their tweets and replies.
- Use Twitter Lists to your advantage – Want to be in the know about the activity of your competition? Twitter Lists can help you find the top users your audience is following. Use this little known feature to follow other lists, and add your own to build a stronger network.
- Be the answer – People are always searching for trusted answers from brands they follow. Twitter makes it easy to become that source of information through helpful content, chats, and even live chats on places like Periscope to help you build more brand visibility.
- Actively engage your community – Use retweets, and offer positive feedback to your network. Ask them questions, and be quick to respond to customer service issues. The more helpful and accessible your brand is, the better response you will have to your content. Keep in the mind that more people are using their mobile devices to communicate, and so direct messages are becoming more important than ever to maintain a business online.
Your personal brand can still benefit by including Twitter in the marketing mix. By engaging on a regular basis with a focused and people-centered approach you will build a network of trust, which can bring more subscribers to your website for more leads and sales.
