Build Authority for Your Personal Brand with Book Publishing

  • 1 min read

shutterstock_192023090Establishing credibility for your personal brand begins with great content. The next natural step to showcase your expertise is a published book. Writing and marketing are just the first steps, and you want to ensure that all of your time and effort gets the most visibility.

A personal brand’s reputation online is build through a unique voice. Your message and knowledge can open the doors to more opportunities. The path to publishing success involves a well laid out plan, a professional design and precise editing. A great book is built on authority, and answers the pressing questions of your target market.

How can your brand make book publishing work for you? Through a thoughtful content marketing strategy on your blog, which leads to a culmination of ideas that can be shared in a book or series of books.

A brand with a compelling topic will certainly get noticed along with a professional website and smart marketing plan. In order to be effective there are a few key strategies to line up first.

How to attract readers for your book

There are several ways to create visibility for your brand’s next publication.

• Provide high-value information – How responsive are your readers to your content? Do they find it helpful or are they moving on? Fresh insights that give your readers something they can apply will pave the way to compel them to make a purchase and spread the word about your book.

• Reach out to your existing network – Before your brand’s book release reach out to your current customers and contacts. These include your email lists, LinkedIn network, social media groups, ect. Offline events are also a good way to connect with those in your industry to let them know what to expect and how to find your business online.

• Build an audience through video – Live streaming and webinars have created a lot of opportunities for brands to draw in an entirely new audience. By hosting helpful and interesting online shows you can learn more about what your readers and looking for and lead them into your publication announcement without directly selling to them. Reach out to influencers in your industry for their feedback and participation in interviews for a stronger reach.

Taking the time to establish your brand as a go-to resource is the building block foundation that can lead up to a successful book publication. Consider both printing and eBook publishing, which attracts more journalists and offline vendors, as well as creating a free report that can tie into your book. Once your book has been published get ready to experience more visibility and leads for your business.

Picture of Susan Gilbert

Susan Gilbert

Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: SusanGilbert.com

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