Author: Wendy Brache

Wendy Brache builds and executes personal branding and online marketing strategy for executives and corporations in the high-tech sector. She is the author of Sales Force Branding: Differentiate from the Competition, and co-creator of the Sales Force Branding program. Wendy is a senior consultant specializing in B2B Corporate Social Media, Demand Generation and Marketing Automation, and is also a featured marketing technology speaker and columnist on renowned websites, such as Maria Shriver’s Women’s Conference, Chopra’s Intent.com and Denver’s GreatIdeasForKids.com.
Brand Yourself AsLifestyle & Habit BuildingPositioningRelationships & Personal Growth

A Cup of Coffee to Demand Generation

In order to close more deals, fill your “future opportunity” pipeline and allow you to command higher rates or salary, you need people to notice you. And solidifying your personal brand is the first, critical step to getting noticed – but time and resources are limited, and contacting the right people every few weeks to …

Brand Yourself AsPositioningRelationships & Personal Growth

A Cup of Coffee to the Stars

I had the good luck (or was it fate?) of touching base with Debra Silverman, well known among celebrities and corporate gurus for her unique psychological-spiritual model for self help.

With clinical psychology degrees and advanced mental health credentials from Antioch, Harvard and York Universities, Debra has blended psychology, metaphysical disciplines, and astrology to become …

Brand Yourself AsCareer & WealthRelationships & Personal GrowthReputation Management

A Cup of Coffee to Branding within Your Brand

If you have a sales team – even a small one, you’ll want to pay attention to their brands within your brand.

Your customers are no longer buying from your company – they’re buying from your sales executives. Today, your sales reps’ relationships and reputations are the lifeblood of your bottom line.

But just having …

PositioningRelationships & Personal GrowthReputation Management

A Cup of Coffee to Taking a Step Back

For those who are persistent and driven to reach their goals, the constant launch and unveiling of Today’s-Hottest-Wow-Oh-My-God-This-Is-The-Next-Greatest-Thing-That-Will-Replace-Everything-You’ve-Just-Mastered-And-If-You-Don’t-Switch-To-It-By-Tomorrow-At-This-Time You-Will-Become-Completely-Irrelevant tools, it’s easy to forget that you’ve come a long way, baby. (Quick – what brand did that 1970’s slogan sell?)

After relentlessly working on your personal brand for weeks upon months – and for some, …

Brand Yourself AsCommunication & NetworkingPositioningRelationships & Personal Growth

A Cup of Coffee to Becoming a Linchpin

Chances are, if you’re reading this blog, you’re searching for something.  Not searching as in Googling – I mean really searching – for a way to describe and display your unique gifts to the world.  You may be searching for the precise words to describe your talents, the most relevant differentiating message, or the most …