Author: Peter Sterlacci

Peter Sterlacci is known as “Japan’s personal branding pioneer” and is one of only 15 Master level Certified Personal Branding Strategists in the world. He is introducing a leading global personal branding methodology to companies and careerists in Japan and adapting it for the Japanese culture. In a culture where fitting-in is the norm, his mission is to pioneer a ‘cultural shift’ by helping Japanese to stand out in a global environment. His background spans over 21 years in intercultural consulting, international outreach, and global communication coaching.
Brand Yourself AsCommunication & NetworkingRelationships & Personal Growth

Dialing In Your Personal Brand Across Cultures

One of the best articles I read this year was a New York Times article titled “Young and Global Need Not Apply in Japan.” It highlighted the struggle Japanese, who have studied abroad, are having with landing jobs within Japanese companies upon returning to Japan. Although these “returnees” are eager to gain experience in a …