Personal Brands: Stop Giving it Away
In case you don’t feel you’ve sufficiently waived your right to privacy, sign up for FriendShuffle. Once you connect this tool to your Facebook and Twitter accounts, your so-called friends and followers can see what web pages you opened and how long ago you opened them. We can join you or judge you, by clicking …
Personal Brands: Stop, Stop, Stop
Facebook’s advertising model is astounding – not only because major brands actually buy those ugly little ads that stick on the right hand side of your wall. It is hard to believe the power of that little block photo and 160 characters.
What’s really astounding is how FB has engineered the trajectory and value of …
Personal Brands: Surprise! You Are What You Like
Facebook’s magical money machine is all in its signature “Like” button. Facebook isn’t selling advertisers on the likelihood you’ll buy something. Its click through rate is 1/10th of one percent versus Google’s nearly 10% of audience reached. The goal is getting your permission (without your realizing it) for the brand to announce …
Personal Brands: Social Engineering by Social Media
Facebook is changing the way you can reject requests from prospective “friends.” You’ll click on “Not Now,” which replaces the “Ignore” button. That puts them in Facebook purgatory, under a category called “Hidden Requests.” The person requesting your friendship will see their status as, “Awaiting Friend Confirmation.”
Over time, they’ll think you are just too …
Personal Brands: Have It Your Way
I could tell you this story 6.8 billion different ways, which is just about how many of us there are on this planet. It’s the story behind why I didn’t write last week and why I didn’t have a barbeque on Labor Day. The same saga could have (and likely did) happen to others.
I’m …
Personal Brands: Your Amazing Race
Have you joined the rat race? Are you spending your days chasing other people’s goals, working other people’s hours, living someone else’s life?
Do your credit card debts or student loans or both; now define what you do and how much you do it for? Or is it some other obligation, like simply earning a …
Personal Brands: Change Your Channel
You probably believe you’ve dialed in reality by now. You know how you roll and how the world turns. You think it’s a rat race or a breeze, chaotic, or linear.
You may even think you know who you are in the hearts and mind of people who meet you and interact with you.
How …
Personal Brands: It Don’t Mean a Thing
Great parties, like great sex, depend on variety. Different styles, attitudes, even intentions: spice it up – give it that zing. Really great parties, like great sustainable romance, need surprise, along with the two other key elements of happiness: pleasure and meaning.
So if your life or your job is no party: you know what …
Personal Brands: Ugly Entrepreneurs
Making sausage next to a stockyard is prettier than entrepreneurs behave. Often chaotic, angry, distracted by shiny objects, chasing money, yelling at employees – let’s visit with the tribe of ugly entrepreneurs.
Vanderbilt, Carnegie, Rockefeller, and Huntington were all really ugly people. Maybe not in the face but definitely in the way they behaved toward …
Personal Brands: SEO Yourself
What ARE the right key words – especially, OMG if you are actually talking to someone face-to-face – or at least cell-to-cell? What are you saying – and how clearly are you communicating it online and offline? You get so much good stuff about your online behavior, I want to touch on the you that …