Why Compassion Pays Big
If you watch enough reality TV, political debates or just follow the lead stories in the news – you come to believe that hate sells. You would be right. Hate like violence is fascinating to watch, from a distance.
Take crime shows. You wouldn’t want to be in the middle of a CSI crime scene, …
Changing Anything Starts with Changing Something
In their new book, Change Anything: The New Science of Personal Success, Kerry Patterson and co-authors discuss the three dimensions in your life that merit scrutiny as you seek to do better in your life, business or career.
The three dimensions are:
Personal Social Structural The need for changeAs you do what it takes …
Oh My Stars! YouTube Style
YouTube’s Next Up stars are an elite group of lip-dubbing, indie-band interviewing, and action-comedy producing grassroots talent pulling in okay bucks from not only YouTube’s partners program, but also a cash prize that came from making the YouTube Next Up list.
No one is suggesting that being a YouTube phenomenon is a good job. Or, …
Is Your Brand Hiding in Plain Sight?
Recently I judged a brand personality competition for Newsweek/Daily Beast’s special issue on the top 100 Digital Brands, along with 4 other branding experts. Beyond my vote, the editor asked for an answer to a hot button question for people who are just launching their brands. That might be you.
Does the Internet need more …
5 Tasks Every Successful Employee Masters
No matter what you do, you are going to be paid better if you take on these five additional tasks in your company. In addition, performing these tasks is akin to getting a work insurance policy, that is: play these five roles and guarantee your status as the most valuable member of your team.
1.…Lose Your Manners, Lose Your Job
Because the US post office is trying to stay alive amidst threats of major cuts from Congress, and with postage being so expensive even at bulk rates: I took advantage of USPS’ new EDDM program, in an effort to see if my company could be an even better corporate citizen.
EDDM allows you to help …
I’m Sorry I Can’t Help You
IKEA would be a master of the “I’m sorry …” approach to customer no-service. It’s tough to get it all wrong like IKEA does, but a global brand can only try.
Here are the five principles of really terrible, awful, no-good brand management.
#1: Produce a catalog and website that advertises products not in stock …
Solve Presentation Problems With This Stolen Trick
Because I teach Pitching the Perfect Presentation at UCLA Ext., I’m always asked for tips and techniques about public speaking, which apparently more people fear than they fear death.
I have an effective approach to tamping down your nerves and rising to meet your audience’s desire to be educated and entertained. I stole this trick …
3 Personal Branding Must-Haves
Fundamentally, the process of personal branding includes taking time to define yourself and then intentionally connecting yourself with others who likely want what you have.
The 3 essentials to personal brandingSo here are three must-have parts of the personal branding process.
1. Identify your authentic qualities
What is it that you MUST be? Jessica …
Why Fear Leads To Career Fouls
At Pegasus Media World, I publish an author who deals with the silent killer of success:. It’s the stealth nature of fear that makes it so dangerous. You don’t typically recognize the majority of times when the deadliest emotion you can have in business is exactly what’s behind the self-sabotaging actions (or lack of actions) …