Author: Maria Elena Duron

Maria Elena Duron, is managing editor of the Personal Branding Blog, CEO (chief engagement officer) of buzz2bucks– a word of mouth marketing firm, and a professional speaker and trainer on developing social networks that work. She provides workshops, webinars, seminars and direct services that help create conversation, connection, credibility, community and commerce around your brand.  Maria Duron is founder and moderator of #brandchat- a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.
Brand Yourself AsNetworkingPersonal BrandingPositioningReputation ManagementSuccess Strategies

Personal Brand and Word of Mouth – Part I

This is part one of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become “world of mouth” and recommendations truly craft your online and offline persona and value.  It makes all the difference between positive or negative word of …

Brand Yourself AsCareer DevelopmentJob SearchNetworkingPersonal BrandingPositioningReputation Management

The 5Ps of Marketing

Marketing, by definition, is creating a positive environment for exchange. It could be exchange of goods and services. Yet, in today’s economy, it also includes the exchange of human resources for financial resources.

You as the product

Viewing yourself as the product that you are marketing, might help you in wrapping your mind around the …