OverTagging: Crime and Punishment
Tagging is an essential part of a solid social media marketing strategy. It helps you interact with both your current audience and those you want to woo into your fold. However, there have been enough cases of overtagging that Facebook, Twitter and Instagram all have their own brands of justice when it comes to dealing …
Secrets of the Tag and Your Personal Brand
You know tags are an important part of social media. You know the two symbols associated with tagging. You’ve even managed to master a bit of the etiquette ascribed to tagging people. While this is definitely a step in the right direction, there’s still more to the equation. Once you understand all of it, your …
Strategic Vulnerability and Your Personal Brand
Coming across as “human” is valuable, especially since people do people with people. While this may seem like a weakness to the individual, to the audience, being human makes it easier to connect with you.
Turning Weaknesses to Strengths
Identify
The first step toward overcoming any weakness is recognizing that you have any to begin …
Personal Brands: Soft Skills Make a Hard Difference
In order to achieve full balance, there must be equal parts yin as there is yang. In business, these two opposing yet equal forces are known as soft and hard skills. Where one covers tendencies that cannot truly be quantified, the other is able to be measured precisely. Yet in today’s world of startups and …
The 3 Musts of Building a Successful Social Network
The network. We hear all about having to have one. We are invited to events revolving around it. We are asked about it. But does anyone really know what it is or how to create one?
A simple explanation for why the network is glossed over is because so many assume it’s something you should …
Personal Brand #Success on Twitter for Small Business Owners
With almost a decade of history to its name, Twitter has proven to be a social media powerhouse unlike anything else. Restricting its users to 150 characters or less and linking its community through the use of hashtags and the at sign, it has allowed for open and immediate communication between companies, users and new …
The Organized Personal Brand
Organization. It’s the one thing so many of us let go when times get busy. From unkempt desks to computers cluttered with files from projects no one remembers anymore, it’s no wonder that entrepreneurs are forever stereotyped as flying by the seat of their pants. Yet, in a world where technology is taking on more …
A Thousand Words
We’ve all heard the warning to never post pictures of yourself you wouldn’t want others to see. As far as this generation of those born with the internet are concerned, it’s the oldest rule in the reputation rulebook.
Are there any new rules revolving around pictures anymore?
The short answer is, “Yes.” This is further …
Holidays and Your Personal Brand: The Gift of You
The season for holiday parties has only just begun. From now until the beginning of January, invitations for galas and soirees across town will be doled out, inviting everyone to celebrate a break from work with alcohol and delicious hors d’oeuvres. While it might be tempting to arrive to each with a stack of business …
Exploring the Brand with Denise Lee Yohn
Published November 2, Denise Lee Yohn’s latest work has already begun accumulating a growing following of supporters. Extraordinary Experiences is an ebook that delves into explaining and understanding how certain brick-and-mortar companies continually maintain growth throughout an age where the internet has been making such establishments virtually obsolete. In it, she delves into the minds …