Being Authentic Takes Practice
Have you ever been part of a talk where, even though the presenter seemed to have their facts and information right, the presentation seemed flat? Or maybe you’ve been that presenter who’s worked so hard on their presentation that you actually overdo it, and end up losing that authentic edge to your work by belaboring …
The Context of Content and Your Personal Brand
Sосiаl mеdiа iѕ such a роwerful marketing tool уеt over 70% оf ѕmаll businesses and solopreneurs ѕtrugglе with it. Oftеn, I аm looking thrоugh the social media of people starting up a business or running a business and am surprised to see how much they struggle to focus on any cohesive message – 70% оf …
Is it Fun to be Your Brand Advocate?
Much of the time we talk about ways to be connected, referred, recommended and advocated for. From logistics, strategy and tactics, there are many valuable tips and posts! Yet, there’s a basic question that we often fail to address and that is – am I fun to advocate for?
When someone speaks positively on your …
How to Say No Instead of Being a Person-pleaser
The word ‘No’ is probably one of the most difficult words to say after receiving requests from people. You might even feel pressured to say ‘yes’ because you do not want to disappoint or hurt someone’s feelings. However, at work, school, home or social gathering, you must learn to say ‘no’ and stop being a …
Solidify Your Brand with Connections and Referrals
As a small business owner, solopreneur or freelancer, competitors abound as many businesses and individuals offer the same services or products you are offering. Providing value added services or products is not enough to stand out and get people connected to you. It takes a powerful personal and business brand to provide the proof of …
Your Email Appearance is Your First Impression
Your email appearance is truly your first impression, and your first impression always counts. Remember, every email address is a person with a circle of influence they could refer you to or deter you from. Failing in our digital communication ca detrimental to your small business as a whole and to your personal brand which …
Small Business Networking Strengthens Your Personal Brand
Ideally, every business can only survive when there are people, and one’s net gain depends on his network. No wonder the economics analysts maintain that connecting/networking is one of the most important business, and life skill sets you will ever learn. Studies have shown that a greater percentage of people found their job through personal …
Personal Branding Cosplay
Every year, San Diego opens its doors to the nerds of the world with the world famous San Diego Comic Con (SDCC). A weekend long gathering of movie stars, comic book artists and the fans that adore them, it has grown in size so much that major movie corporations save special movie previews to release …
Personal Brands: Targeting the Customer Journey
One of the best pieces of advice any business owner can receive is to specialize. Be it in the medical field or as a chef, it’s really the niche markets that prove to be profitable. Yet so many places try to please everyone only ending up with a few mildly happy individuals instead of a …
Being Nimble with Your Personal Brand
Known as the simply insightful relationship manager, Nimble is the answer to the white noise that is ever pervasive in today’s excessive social media world. Including email, LinkedIn, Facebook, Twitter, Instagram, Snapchat and inter-office programs, trying to keep up with current contacts as well as grow individual networks has become – for lack of a …