Author: Leslie Truex

Leslie Truex is a career design expert who has been helping people find or create work that fits their lifestyle goals since 1998 through her website Work-At-Home Success. She is the author of “The Work-At-Home Success Bible” and “Jobs Online: How To Find a Get Hired to a Work-At-Home Job”. She's appeared on CNN.com, Fox Business, Redbook and a host of other media outlets discussing telecommuting, home business and other flexible career option. She speaks regularly on career-related topics, including telecommuting, home business, marketing, personal development and authorship. Learn more about her at LeslieTruex.com.
Career & WealthNetworkingRelationships & Personal Growth

Promote and Profit with Education-Based Marketing

Consumers today are savvy when it comes to spending their money. No longer do they fall for traditional marketing tactics. Instead they are researching, getting referrals and vetting businesses before buying goods and services. But marketers can be savvy, too, by shifting their focus on sales and instead building trust and rapport through education-based marketing.…

Career & WealthRelationships & Personal GrowthWorkplace Success

Branding Mistakes to Avoid

Branding is an important component to business success. But too often, business owners leave branding to chance or don’t direct their branding efforts. Here are some common branding mistakes and what to do about them.

No Defined Brand Message

Branding often gets confused with taglines and logos, but these aren’t brands, they’re representations of a …

Career & WealthRelationships & Personal GrowthSkill Development

Things to Consider Before Telecommuting

Telecommuting seems like the ideal work situation. You can earn an income from the comfort of your home, while avoiding commutes and office politics. Nevertheless, telecommuting is not without its challenges. Before accepting a work-at-home position, here are some things you should consider.

Do you have the discipline?

The first week I worked from home …

Relationships & Personal GrowthSkill DevelopmentWorkplace Success

Design Your Own Productivity System For Greater Efficiency

I’m organizationally challenged. As result, I’ve read nearly every book and tried all kinds of systems to keep me focused and on track. The problem is that I seem unable to adopt many of the tips and tools suggested by productivity experts. I suspect that there is a gene for organization and productivity. People who …