Holiday Social Media Marketing Tips
There is no doubt that more and more consumers are turning to media devices to help them make buying decisions. According to a survey by Accenture, 13 percent of consumers surveyed indicated they plan to use social networking sites to help them with holiday shopping in 2014. More than 63 percent plan to use a …
Pre-New Year Business Planning Prep
The New Year is right around the corner. Hopefully you’re finishing the year off strong in your business. But while you’re dealing with increased holiday busyness, it’s also a good time to begin preparing for the next year. Before you can make plans for your business next year, you need to have a sense of …
Is SEO Still Worth the Effort?
Since its inception, search engine optimization (SEO) has been the bane of many web masters’ existence. Just when you thought you had it mastered, the algorithm changed and you were back to square one. The newest Google update is no different and has had many throwing up their arms surrendering attempts to make the search …
5 Tips to a Stress-Free Holiday in Your Business
The holidays are supposed to be a joyous time of gratitude and spending time with loved ones. But running a business during the holidays can lead to stress and burnout. Fortunately, it doesn’t have to be hectic and overwhelming. You can enjoy the holiday season and still keep your business humming along. Here are five …
Freelancers, Make Sure You Get Paid
Running your own freelance business allows you to make all the rules and work with the people you want. However, it also means you wear all hats, including the billing and collections departments (unless you hire someone to do it for you). There are many possible frustrations to running a freelance business, but probably none …
Are You Listening?
Whether you’re the top dog in your company or a regular employee, listening is an important skill. Unfortunately, it’s a skill that many haven’t mastered. How often have you acted like you were listening, but in fact were already preparing your response in your head? How often have you felt unheard, dismissed even? Listening not …
Finish Strong: Your End of the Year Marketing Plan
The end of the year is busy with holidays, travel and gatherings. Many business owners get caught up in the busyness and become lax in their marketing. However, the end of the year is a great time to finish strong and prepare for a more profitable first quarter in the next year. Here are some …
6 Ways to Get Your First Client
Encouraging referrals is the best way to grow your business. However, as a new entrepreneur, to obtain referrals you have to have clients. Getting that first client can be one of the biggest challenges in getting your business off the ground. Fortunately, there are things you can do to entice new clients into hiring you.…
Solopreneurs: Work For Yourself, But Not By Yourself
Running a business as a one-man show is much like plate spinning. There are many tasks that need to be done regularly and sometimes simultaneously to keep a business going. While entrepreneurs should keep an eye on all aspects of their business, trying to do everything is ineffective, can hinder profitability, and is a sure …
Beat Burnout in Your Career
Even if you’re involved in a career you love, the work can get boring or tedious leading to burnout. If not dealt with, burnout can lead to apathy and low motivation. If you find yourself unmotivated and inspired to do your work, here are tips to beat burnout and get back to work.
1. Take …