Kyle Lacy -- former guest writer on Personal Branding Blog

Author: Kyle Lacy

Kyle Lacy writes a regular blog at KyleLacy.com and is founder and CEO of Brandswag, a social media strategy and training company. His blog has been featured on Wall Street Journal’s website and Read Write Web’s daily blog journal. Recently, Kyle was voted as one of the top 150 social media blogs in the world (on two websites), and produces regular keynote speeches across the Midwest. He also just finished writing Twitter Marketing for Dummies by Wiley Publishing.

From Identity to Personality. Be Remembered.

“Identity is recognition. Personality is about character and charisma!” – Marc Gobe

If you are involved in the world of building trust through content in the world of social media you understand the concept of building an identity. The foundation of all personal branding initiatives is building recognition through your core group of either prospects …

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The Importance of Social Equity Over Financial Equity

I was surfing through some Gary Vaynerchuk videos and stumbled across this post from March 28, 2008: Legacy Is Greater Than Currency.

The video basically breaks down Gary’s thought on financial decisions compared to legacy and social decisions. I have been debating internally about the concept of personal branding in the social media marketing realm …

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From Function to Feeling in Personal Branding

There can be major emphasis placed on the importance of function when relating to personal branding. “Send me your resume,” the manager will say, “I want to know more about your experience.” Function can be defined as your ability to accomplish a task. This could also be called your “technical” skills.

I wanted to shift …

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Why You Should Trust Us

PersonalBrandingBlog (PBB) was founded on the belief that a successful personal brand isn’t just about flashy online profiles or polished résumés—it's about who you are at your core. Our platform is dedicated to helping you unlock the deeper elements of personal branding, including self-awareness, emotional intelligence, and daily habits that foster genuine connections in an ever-evolving professional world.

Our Mission

Our mission is to empower individuals to cultivate a personal brand that reflects their true potential. We do this by blending practical brand-building strategies with insights from psychology, relationship-building, and personal development—ensuring you project not only competence, but also integrity and authenticity.

Our Audience

With a diverse team of branding specialists, psychology enthusiasts, and industry professionals, PersonalBrandingBlog serves a global community of ambitious professionals, entrepreneurs, and aspiring leaders. Whether you’re transitioning careers, seeking deeper professional fulfillment, or simply looking to show up more authentically in your daily life, we provide actionable resources tailored to your unique journey.

Editorial Focus

PersonalBra2ndingBlog covers a wide range of topics aimed at nurturing both internal growth and external impact. This includes:

Psychology & Mindset: Understanding how mindset, emotional intelligence, and positive habits fuel your personal brand.
Relationships: Leveraging authentic connections, networking skills, and supportive communities as the foundation of a thriving personal brand.
Personal Development & Habits: Crafting routines that enhance confidence, happiness, and daily productivity.
Communication & Visibility: Strategies for online presence, thought leadership, and professional growth—infused with honesty and self-awareness.

We maintain a rigorous editorial process, collaborating with guest experts, coaches, and industry leaders to ensure that every piece of advice is both insightful and immediately applicable. Our focus is on delivering substantial, psychology-driven content that sparks genuine growth—personally and professionally.