Kyle Lacy -- former guest writer on Personal Branding Blog

Author: Kyle Lacy

Kyle Lacy writes a regular blog at KyleLacy.com and is founder and CEO of Brandswag, a social media strategy and training company. His blog has been featured on Wall Street Journal’s website and Read Write Web’s daily blog journal. Recently, Kyle was voted as one of the top 150 social media blogs in the world (on two websites), and produces regular keynote speeches across the Midwest. He also just finished writing Twitter Marketing for Dummies by Wiley Publishing.

From Identity to Personality. Be Remembered.

“Identity is recognition. Personality is about character and charisma!” – Marc Gobe

If you are involved in the world of building trust through content in the world of social media you understand the concept of building an identity. The foundation of all personal branding initiatives is building recognition through your core group of either prospects …

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The Importance of Social Equity Over Financial Equity

I was surfing through some Gary Vaynerchuk videos and stumbled across this post from March 28, 2008: Legacy Is Greater Than Currency.

The video basically breaks down Gary’s thought on financial decisions compared to legacy and social decisions. I have been debating internally about the concept of personal branding in the social media marketing realm …

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From Function to Feeling in Personal Branding

There can be major emphasis placed on the importance of function when relating to personal branding. “Send me your resume,” the manager will say, “I want to know more about your experience.” Function can be defined as your ability to accomplish a task. This could also be called your “technical” skills.

I wanted to shift …

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Expert writers

Read from Personal Branding Experts like William Arruda - A corporate branding veteran and accomplished entrepreneur, this personal branding expert is the founder and president of Reach, the global leader in personal branding with representatives in 49 countries and products that have been used by more than a million people around the world.

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