How A Strong Personal Brand Makes You Money
Experts in their niche fields spend countless hours perfecting their online personal brands through their social media pages, endless blogging, and constant media relations — or even dish out money to hire people to do the behind the scenes work for them! But, online traffic doesn’t pay the bills. So where is the money?
A …
How One Lie Can Ruin Your Personal Brand
Last week, Yahoo! CEO Scott Thompson resigned amid controversy that he had lied about his academic credentials on his resume. An activist Yahoo! investor exposed Thompson as having added a nonexistent computer science degree to his credentials.
Unfortunately, resume embellishment like this is not uncommon. A 2004 study by the Society for Human Resource Management …
How To Handle Negative Feedback
It can often be difficult to handle negative feedback without damaging your personal brand. Even if the comments are being offered as constructive criticism, it can be hard for us to see it that way.
While criticism can be tough to deal with, it’s important to remind yourself how to handle it without losing your …
Be My Guest: Hosting Guest Bloggers
If you are an expert in your field, chances are you are taking advantage of commenting on other blogs in your area, searching for opportunities to write for other outlets, and posting links to your blog to every possible social network in your name. Each of these strategies aims for one goal: to build your …
7 Personal Branding Tips For Introverts
In the workforce, having a successful career can often be about personal branding and forging connections with others in the industry. But these things can be tough for introverts, who are naturally prone to desire time alone, prefer personal reflection and thought, and are often very shy.
This can be intimidating when entering a professional …
4 Ways To Enhance Your Brand During An Internship
Summer is almost here – the season of sun, fun, and internships. Though most would not consider internships an integral part of the summer, they remain to be an integral piece of professional experience.
Despite what you may have heard, internships aren’t just for learning those essential on-the-job skills (no, I don’t mean fetching coffee). …
3 Personal Branding Tips Learned From Instagram’s Success
Last week, Facebook surprised us all with an unexpected acquisition. In an official press release, the photo-sharing app Instagram was to be bought out for a hefty one billion dollar price tag.
It’s safe to say that this is every Silicon Valley entrepreneurs’ dream. Facebook evidently saw the value of the brand in the app …
3 Elements Of An Online Portfolio That Sells Your Personal Brand
Talking the talk doesn’t cut it for most employers anymore. When finding qualified candidates for an open position or promotion, they need to see for themselves what you can bring to the role and organization as a whole. This is where online portfolios come into play.
Unlike your standard binder and paper-filled portfolios, online portfolios …
Showcase Your Personal Brand In Your Cover Letter
Job seekers in favor for the resume often overlook the cover letter, but it’s just as important and effective to get noticed by your dream employer. It’s not only a way to expand on your experience, but showcase your unique selling points, or personal brand.
When drafting your cover letter, it’s essential to tailor it. …
Get Your Online Brand Centralized With Profiled
It can be easy to get your online information scattered in the age of social networking. But when you do seem to get all the content you want to feature for your brand, how do you know if the audience is finding something completely different online? In the professional world, image is everything. This also …