Personal Branding for Theatrical Actors
The world of theatrical actors is a lot like the world of a job hunter. You have casting calls (job openings), auditions (interviews), you play your part (do your job), and then the show closes (you get laid off), and it starts all over again.
But as much as we’ve talked about personal branding and …
Want to Really Boost Your Brand? Publish in Print
Anyone can start a blog. Anyone can write a guest post. That doesn’t make you a writer, and it doesn’t grant you automatic credibility.
If you want real credibility, credibility that makes people think you know what you’re doing, you need to get published in print.
While many people will argue, there’s “no difference” between …
Skip Job Hunting, Have Informational Interviews Instead
I had been living in Indianapolis for a year, working as the crisis communication director for the state health department, when I realized I didn’t know anyone in the city, other than my co-workers. I wanted to break into the marketing world, but also knew better than to try to beat my head against the …
What I Learned When I Lost My Job
No one likes to admit they’ve lost a job. It could be performance issues, personality issues, or even the company performing mass layoffs. Everyone loses a job now and then, but that doesn’t mean we like to admit it.
We’d rather quit in a blaze of glory that leaves upper management standing there, mouth agape, …
Personal Branding for Voice Actors
Voice acting is such a specialized niche that it’s hard to stand out in the field. Not because there are so many, but because the field is so small and most of the people are already connected. It’s a tough racket to break into.
But that doesn’t mean you shouldn’t try. If you’re an …
Expand Your Brand on a Busman’s Holiday
Want to expand your personal brand and find a way to pay for some vacation time at the same time?
Try a busman’s holiday.
A busman’s holiday is a vacation where you spend a lot of your time doing the same thing, or at least something similar, to your regular job.
The term is originally …
You ALWAYS Need a Business Card
As an ongoing experiment, I’ve spent the last year without business cards to see whether I truly needed them or not. I work in digital marketing, which means most of my work and communication happens online, not on the phone.
And since nearly everyone in the digital marketing world knows how to get in touch …
Master Google AuthorRank to Improve Personal Search Rankings
Google’s new AuthorRank algorithm is going to help you make a big splash in the personal branding arena, because Google is going to be able to rank the trustworthiness of blog and article authors, and your score could have a positive or negative effect on your article’s placement in the search rankings.
I wrote about …
Should My Real Name Be My Domain Name?
For a long time, businesses could be successful by buying a domain name that exactly matched the keywords of what they did. For example, if you owned a keyboard sanitizing service, you would buy something like KeyboardSanitizing.com.
Without any extra work, you could occupy a top 5 ranking on Google, easy peasy, thanks to the …
Google AuthorRank Helps Personal Branding
If you’ve been hearing some talk about Google’s new AuthorRank algorithm, you need to pay attention to what’s going on with it, because it’s going to affect not only your SEO, but your personal branding.
AuthorRank is Google’s determination of how much they trust you to provide interesting, valuable content, and not dirty, nasty spam.…