Author: Erik Deckers

is the owner of Professional Blog Service, a newspaper humor columnist, and the co-author of Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, and The Owned Media Doctrine.
Brand Yourself AsCareer DevelopmententrepreneurshipJob SearchNetworkingPersonal BrandingPositioningSocial Media

Six Steps To Defeat Mediocrity and Anonymity

I have a wish for you. That is to rise above mediocrity. To do something more amazing than getting your next promotion. To not be a faceless cog in someone else’s machine. To actually grow your personal brand enough that you are known for being awesome, not for keeping your head down or not making …

Brand Yourself AsCareer DevelopmentPeoplePersonal BrandingSocial Media

With Personal Branding, There is NO Bare Minimum

A question I occasionally hear from people who are just getting started with personal branding is, “what is the bare minimum I should do online?”

As my friend Doug Karr says, “that’s like being given the keys to a high-performance race car and asking what’s the slowest you can drive. The better question to ask …