Author: Erik Deckers

is the owner of Professional Blog Service, a newspaper humor columnist, and the co-author of Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, and The Owned Media Doctrine.
Brand Yourself AsCareer & WealthJob SearchLifestyle & Habit BuildingNetworkingPositioningRelationships & Personal GrowthSocial Media

Six Steps To Defeat Mediocrity and Anonymity

I have a wish for you. That is to rise above mediocrity. To do something more amazing than getting your next promotion. To not be a faceless cog in someone else’s machine. To actually grow your personal brand enough that you are known for being awesome, not for keeping your head down or not making …

Brand Identity & Self-DiscoveryBrand Yourself AsLifestyle & Habit BuildingRelationships & Personal GrowthSocial Media

With Personal Branding, There is NO Bare Minimum

A question I occasionally hear from people who are just getting started with personal branding is, “what is the bare minimum I should do online?”

As my friend Doug Karr says, “that’s like being given the keys to a high-performance race car and asking what’s the slowest you can drive. The better question to ask …

Lifestyle & Habit BuildingRelationships & Personal GrowthReputation ManagementSocial Media

4 Biggest Personal Branding Mistakes People Make

When you’re creating your personal brand, there are a few pitfalls you need to watch out for. They’re basic mistakes, but a lot of people still make them, and hurt their chances to make an impact in their job search or their campaign to boost their workplace reputation. Here are four of the biggest personal …