Author: Stephanie Jones

Global consumer credit reporting company, Experian, has expanded into the third-party data onboarding sector with its new product, ‘Experian Third-Party Onboarding.’ This development comes as a result of Experian’s acquisition of Tapad, a leading provider of privacy-safe, cross-device identity resolution services.

The ‘Experian Third-Party Onboarding’ tool is designed to help businesses gain a deeper understanding …

InvestBev, a major player in the adult beverage sector in America, has announced its plans to merge with Sprout Beverage, Algoma Capital, and BevStrat. This strategic move aims to create a singular platform to assist beverage brands from their conception to market positioning. The merger capitalizes on each company’s unique strengths and consolidates their value …

Experian has made an impactful entrance into the third-party data onboarding sector with the launch of ‘Experian Third-Party Onboarding’. Incidentally, this invention has been shaped through a successful partnership with The Trade Desk and represents Experian’s first venture into this specific industry.

In essence, this new tool aims to directly correlate Experian’s physical customer data …

Ripley PR, a leading PR company in the US with its base in Tennessee, continues to notch up recognition for its excellent business-to-business service. Notably, the firm’s contributions to the industrial and manufacturing sector have been exceptional. Their strategic measures and smart solutions have made them a favorite amongst businesses across the country.

The firm …

There’s a buzz in the public relations industry! This Tuesday, we should all brace for a series of radical transformations. A groundbreaking technology platform with cutting-edge AI might just change the game of PR campaigns. Plus, new tools for analyzing data are predicted to refine targeted communication.

Also, it’s time for a change in PR …

Covert audio recordings involving High Court judges have been unearthed, leading to an influx of ethics-focused debates among legal professionals. Intense investigations are underway to unveil the truths hidden within these secretive exchanges. Current discussions aim to forge new regulatory changes and ethical standards to prevent similar incidents.

In a stark shift, GroupM, a giant …

Marriott International is upgrading its systems and developing new digital platforms. The hotel affiliates need to understand these systems, plan effective search engine optimization (SEO) strategies, and adopt recognized standards. The aim is to enhance visibility online, streamline operations, and provide a foundation for constant growth.

A significant modification has been made to Marriott’s URL …

Marriott is taking its digital presence to the next level with a complete revamp of its URL structure. The more simplified URL setup, e.g., ‘hotels/yhzmc-halifax-marriott-harbourfront-hotel’ is now replacing its more complex predecessor, improving user navigation experience online.

These changes are significant, hence, it’s important for individual hotels to align their backlinks with the changes. Any …

In recent research, a team set out to explore the fascinating world of local SEO strategies, making some interesting discoveries along the way. They uncovered how geographical location heavily influences brand visibility online and the vital role customer reviews play in shaping a business’s online reputation.

Surprisingly, local citations also proved a powerful tool for …

Recent findings highlight that multitasking is a significant hurdle for professionals in communications roles. The study indicates that dealing with numerous projects simultaneously often results in stress and impacts productivity. The study also emphasizes the importance of strategic workload management and effective time management practices for increased efficiency in these roles.

Moreover, the fostering of …