What Have You Done Today to Win Iowa?
“Focus is bringing everything you have to what you want and cutting off everything else.”~ Mary Wells Lawrence, Advertising Legend
I’m reading David Plouffe’s book The Audacity to Win. If you haven’t read it yet, Plouffe was Obama’s campaign manager in his race to the White House, and the book is a fascinating chronicle of …
Creating Your Personal Vision Statement
How well do you know your personal brand? If you can’t sum it up in a sentence, my guess is that you don’t know it well enough.
Yes, I understand this is difficult.
Take charge of your futureIt’s so tough, in fact, that most people spend a lifetime searching for what they’re “about”, but …
Leaving a Job? 4 Ways to Brand Yourself Until the Very End
People are so wrapped up in finding job opportunities, that they often forget the importance of how to quit a job. If you’re not using the final weeks, months, days and hours at a job to reinforce your passion and expertise, you are missing out on a golden personal branding opportunity. The people you work …
The Ultimate Image Test
If you’re a follower of this blog or a student of personal branding in general, then you probably know that your image (i.e. your brand) is made up of two things: how you see yourself and how others see you. Recently I wrote about creating a vision board as an exercise in self-discovery but, if …
5 Things You Can Do Right Now to Organize Information
Does this sound familiar?
You read an AWESOME article online and you promised you’d save it somewhere… but you didn’t. So you go to find it… but you can’t… and eventually you just forgot about it altogether.
You’re not alone.
Regardless of where you are on your personal branding journey, true success requires a systematic …
Two Breakthrough Ideas That Changed My Life
Keeping up with information these days is like sipping through the proverbial fire hydrant. You don’t need to check your Twitter, Facebook, Google Reader, etc…..you already know what’s building up on the other side.
An avalanche of knowledgeThat’s right, when the circle stops spinning or the screen is fully loaded – BAM – the …
Discovering Your Message
I have the privilege of teaching an MBA course on social media and, out of 12 sessions total in the spring semester, I’m dedicating three to the topic of personal branding.
Why would I devote a full quarter of the class to one subject when there are so many other “cool” things like Twitter and …