4 Ways to Help Your Franchise Succeed
When you take ownership of a franchise, you enter a professional environment that comes with a series of established benefits. These include a concise and easily learnable system of operations, including equipment that’s already in place and a well-established customer base that is loyal to the popular brand you now represent. Additionally, you’ll be in …
6 Motivational Speaking Trends That You Want To Pay Attention To
Whether you’re planning a small sales meeting with your team or preparing for a national conference, guest speakers need to stay aware of the latest trends to appear — and remain — innovative. More importantly, they need to be able to adapt to changing audience preferences and technologies to ensure their speeches are engaging and …
Customers Demand Cross Channel Conversations. Here’s How Brands Can Deliver
Nine in 10 customers expect brands to provide a seamless experience across channels and devices, according to the New Jersey Institute of Technology. Right now, nearly 90 percent of customers think companies are failing at this endeavor. So how can brands send the right message, to the right person, on the right channel, at the …
The Civic 50: A Guide To Boosting Your Corporate Civic Engagement
You may have come across #GivingTuesday, an amazing movement to create a national day of paying it forward to kick off the holiday giving season. It’s officially added to the calendar on the Tuesday following Thanksgiving, Black Friday and Cyber Monday. However, #GivingTuesday is not alone. Over the past 12 months we’ve seen a rise …
The Benefits of E-Learning for Career Development
Learning is an integral part of the workplace. It happens on a daily basis, informally and socially, as connections are made both in and outside of the workplace environment and individual employees are encouraged to take responsibility for their own professional development.
However learning cannot always be so easily naturalized within a workplace environment. While …
Interview Horror Stories: What NOT to do in an interview
Sweaty palms and trembling hands, nervous tics and traffic jams – when you’ve finally won an interview for your dream job, it’s easy to focus on the things that could go wrong rather than concentrate on the elements of an interview you can control. Planning, preparation, a nice clean outfit and research are what it’s …
Personal Branding Through Email
Personal branding can play a pivotal role in your professional life, whether you are applying for a job, applying for school, or trying to gain new clients. If people like your brand, they will be more apt to help you or become business partners. If they don’t like your brand, don’t …
Building Your Brand in a New Leadership Role
In 2003, Fred Cook became the third CEO of Golin Harris in 54 years, when Al Golin stepped aside. As the baton was passed, the financial picture at Golin Harris was a bit shaky. “We had grown complacent,” recalls Cook. “We were resting on our laurels. A collaborative, friendly and supportive culture meant that we …
New Year’s Resolutions for Your Personal Brand
When it comes to building a company from the ground up, or searching for a job as an individual, the importance of building a differentiated brand is one of the most important things you should invest your time and resources in. While there’s no single secret to success, here are 10 New Year’s resolutions you …
Red Light Moments
I do an extensive amount of writing on what separates “rock stars” from everyone else at work. And while I’m a huge believer in the incremental edge, I also know there are times when you need to prove yourself in big ways.
Shining in the limelightThese are what I call “red light moments” and …