5 Tips for Figuring Out Which Aspects of Your Brand Will Resonate with Consumers
For marketers, a brand is only as powerful as how it’s received. You may put hours into developing and curating branded content, but if consumers don’t latch on, your time may as well have been wasted.
Branding isn’t only about coming up with flashy materials — it’s about developing an identity that people can genuinely …
3 Ways to Recover Your Brand After COVID-19
It would be an understatement to say that small businesses, in particular, have been financially affected by the ongoing COVID-19 crisis. Some businesses have been forced to close during the pandemic, others have resorted to furloughing or laying off employees. In one way or another, businesses have been forced to make changes to the business …
4 Culture Tips to Attract Top Talent to Your New Brand
In times like these, businesses can’t afford to hire anyone but the absolute best. Studies have shown that rooting out toxic applicants in recruiting can save up to $12,500 in eventual turnover costs, leaving much-needed breathing room in your budget.
Attracting top talent isn’t just about offering high salaries and flashy benefits — it’s about …
Why Listening Is the Skill Employees Want the Most
If there’s one quality managers should have in spades, it’s the ability to communicate effectively. A boss who can’t convey his vision to his employees can’t lead them. Because so many other administrative functions — problem-solving, delegation, teamwork, motivation, accountability — depend on engaging with workers, communications have become a prized asset in the top …
The Best Email Marketing Tools To Help Scale Your Brand
For companies trying to grow by increasing their sales, the tried and true approach of email marketing has proved to be one of the best ways to generate leads. Even with the rise of social media, email marketing has held steady and is a valuable aspect of marketing strategy.
Email marketing can be a daunting …
How to Make Money with Your Blog
If you have taken the leap and started up a blog, then you will be pleased to know that you can actually make money from your blog. You may have started blogging without even thinking about the money-making aspect too much. However, this is a very real possibility. There are a few steps you can …
How You’re Marketing Your Employee Benefits All Wrong
Employees the world over know the value of a good benefits package, but many employers still don’t understand the draw of the right perks. Nearly 80 percent of workers are likely to remain with their employer just because of the benefits they have access to. That number should make any salary-focused recruiters think twice.
Even …
Ways You Can Avoid Liability Claims That Can Damage Your Brand
The life of a startup business can be full of ups and downs, which can be an overwhelming experience for any business owner. The fact that most startup companies are run by inexperienced owners is ironic, as the ideal situation would be to have a business owner prepared to weather the storm. Things can get …
Your Credit Is Part of Your Personal Brand — Here’s How to Rebuild Your Credit
We may not immediately make the connection, but our credit scores are a solid part of our personal brand. Our credit history hints at our reliability and trustworthiness; it lets people know how seriously we take our commitments. Some employers now pull credit as part of the hiring process, and a long pattern of neglected …
How Continuous Learning Makes You a Better Leader
Almost every successful leader has one thing in common — they never tire of learning. Lifelong learning is one of the key factors in growing successful businesses. The reason it makes such a difference is that it gives leaders an edge. If you want to become a better leader, make continuous learning a priority.
How…