How You’re Marketing Your Employee Benefits All Wrong
Employees the world over know the value of a good benefits package, but many employers still don’t understand the draw of the right perks. Nearly 80 percent of workers are likely to remain with their employer just because of the benefits they have access to. That number should make any salary-focused recruiters think twice.
Even …
Ways You Can Avoid Liability Claims That Can Damage Your Brand
The life of a startup business can be full of ups and downs, which can be an overwhelming experience for any business owner. The fact that most startup companies are run by inexperienced owners is ironic, as the ideal situation would be to have a business owner prepared to weather the storm. Things can get …
Your Credit Is Part of Your Personal Brand — Here’s How to Rebuild Your Credit
We may not immediately make the connection, but our credit scores are a solid part of our personal brand. Our credit history hints at our reliability and trustworthiness; it lets people know how seriously we take our commitments. Some employers now pull credit as part of the hiring process, and a long pattern of neglected …
How Continuous Learning Makes You a Better Leader
Almost every successful leader has one thing in common — they never tire of learning. Lifelong learning is one of the key factors in growing successful businesses. The reason it makes such a difference is that it gives leaders an edge. If you want to become a better leader, make continuous learning a priority.
How…
4 Best Gifts for High-Value Clients
“Thank you” is a powerful phrase, but it’s just that: a phrase.
You thank every customer for their business. When it comes to your most valuable clients, how can you communicate that extra level of appreciation?
You could offer a discount on future purchases, but it’s easy to see that as a sales tactic. A …
10 Tools to Establish and Maintain a Reputable Brand
Brand building is far from easy, especially if you are establishing your personal brand or profile. Whether you are an entrepreneur looking for partners or clients, or a professional looking to enhance your online résumé, you cannot just rely on creativity. You also need to study your target audience, have a good idea of how …
6 Simple but Critical Cybersecurity Measures for Businesses
For businesses, investing in cybersecurity measures is a must to maintain a strong brand. Threats are often indiscriminate. Attacks don’t target companies because they are perceived to be successful, and there’s a good hoard to steal. Even new and small companies become the subject of the assaults. Of note, small businesses were the victims of …
5 Ways Smart Entrepreneurs Can Survive the Oncoming Recession
While your business might be riding high on today’s economy, every entrepreneur needs to be prepared for what might come next. More than 75 percent of economists agree that a recession is coming by next year. Few companies, however, have a strategy in place to deal with the fallout.
Most companies try to save cash …
6 Tips for Content That Converts
Name a major company, and you can bet it invests in content marketing. Among those with 100 or more employees, 84.5 percent use the tactic to build awareness and generate leads. So why is it that barely half of B2B marketers think it produces “good” ROI?
The reason is simple: Not all content converts. Content …
3 Things Employees Need to Make Data-Driven Decisions
Many companies roll out a new business intelligence strategy with high hopes, only to experience underwhelming employee adoption rates and a low return on investment. This situation understandably leaves leaders scratching their heads wondering, “What happened?”
To put it simply: Becoming a data-driven organization requires more than simply deploying new business intelligence (BI) software or …