Snapchat significantly impacts entertainment marketing: study
Recent data analysis by Samba TV suggests that Snapchat is substantially influencing entertainment marketing, potentially boosting interest in new TV shows and films by an impressive 84%. The pivotal role played by social media platforms, such as Snapchat, in shaping audience engagement with entertainment content is becoming undeniably significant.
Using Snapchat to promote new media …
Toys R Us employs AI for rebranding efforts
Toys R Us has recently made waves by creating a brand movie with OpenAI’s text to video tool, in a bold attempt to refresh their image. This innovative approach, one of the first instances of generative AI technology in advertising in 2024, has been met with interest and acclaim. Readers find the company’s fresh approach …
Microsoft launches Property Center for optimized ad management
Microsoft Advertising has launched the Property Center, an advanced version of the Hotel Center, to support hotel and vacation rental operators worldwide. This new center allows users to manage ad campaigns, optimize images, and overlook business details all in one place. Users will also have access to cutting-edge features and data-driven insights for understanding the …
Snapchat’s ad campaigns boost audience interest significantly
A recent Samba TV report points to Snapchat’s role in promoting movies and TV shows. Evidently, their campaigns have led to a considerable audience intent to watch, recording an increase of up to 84%. Digital platforms are becoming indispensable marketing tools in the entertainment sector, which Snapchat is benefiting from due to its unique “Stories” …
Toys R Us incorporates AI for advertising revival
Toys R Us, in an effort to recover from bankruptcy, has started using Artificial Intelligence (AI) in their marketing and advertising. They even created a brand movie using OpenAI’s innovative text-to-video tool. This novel strategy is hoped to engage buyers, bringing them back to the iconic brand, while significantly reducing advertising costs and improving personalization.…
BlendNow.com: Streamlining content creation with AI
Welcome to BlendNow.com—your top-tier graphic design partner powered by cutting-edge AI technology. With an expansive array of precise yet creative editing tools, BlendNow.com facilitates seamless, high-quality content creation without the need for professional expertise.
Designed to streamline your entire process, BlendNow.com is a perfect blend of technology, creativity, and convenience, making the task of design …
Studio Toykyo excels in creative graphic designs
Studio Toykyo, a vibrant design house based in Belgium, is distinguishing itself in the graphic design world. Known for impacting energetic designs and transformative branding concepts, Studio Toykyo’s work emits a unique vibrancy, authenticity, and originality. Their dedication to challenging creative boundaries has resulted in a portfolio filled with impactful, innovative designs.
The Ghent-based studio’s …
Studio Toykyo: Making ordinary landscapes extraordinary
Studio Toykyo, a creative powerhouse based in Ghent, is widely known for its striking visuals and boundless approach to branding. They are masters of design innovation, turning each client’s vision into a unique and thrilling reality. The studio melds fun and energy into every project ensuring a high standard of professionalism. This approach has earned …
Leffe introduces first sonic identity
Leffe, a prominent part of the Anheuser-Busch InBev collection, has revealed its first sonic identity, ‘The Sound of Monastic Divinity’. This innovative identity merges an 800-year-old Abbey tradition with modern sound design techniques, demonstrating the brand’s commitment to providing unique sensory experiences beyond just taste.
The ‘Sound of Monastic Divinity’ was created by a leading …
AI’s growing impact on evolving SEO strategies
AI tools are significant players in the SEO landscape, accounting for over 84% of searches. However, these tools are on track for considerable change as digital marketing continues to evolve. As such, marketers must stay agile to keep up with these shifts.
Despite advancements in AI, the fundamental principles of SEO remain the same: optimizing …