Studio Toykyo, a vibrant design house based in Belgium, is distinguishing itself in the graphic design world. Known for impacting energetic designs and transformative branding concepts, Studio Toykyo’s work emits a unique vibrancy, authenticity, and originality. Their dedication to challenging creative boundaries has resulted in a portfolio filled with impactful, innovative designs.
The Ghent-based studio’s inspiration is drawn from a spectrum of stimuli including subcultures, modern art, and animated cartoons. Its founders, Joeri Steegen and Esther Noben, craft unique experiences by intertwining elements of graphic design, illustration, and animation, creating artistic work that refuses to be constrained by a single style or genre.
Since opening in 2006, Studio Toykyo has gained reputation for its daring, unique image creation in multiple areas of the creative industry. Their diverse array of clientele gives them the ability to craft designs that confidently transcend conventional design paradigms. Across sectors such as fashion, entertainment, and even corporate industries, Studio Toykyo challenges the norm, daring to venture beyond the expected while maintaining their genuine voice.
Noteworthy projects include the branding for the Asfalt street sports festival, the design for the ’36 Days of Type’ initiative, a remarkable redesign of the Cityscape International website, and a dynamic collaboration campaign for the sports brand ‘WaveRider’.
Studio Toykyo: Exciting journeys in graphic design
Additionally, they mastered a comprehensive visual branding for an annual Jazz Festival and created an appealing interactive map for the ‘Explore Your City’ campaign. The team’s unique style was elegantly portrayed in their illustration for a children’s book ‘Adventures of Timmy’.
Studio Toykyo’s designs for various brands, organizations, festivals, and eateries summarize their philosophy to “evolve, transform, transcend, and above all, play!”. Their team represents the heart of their company, utilizing their talents to take rudimentary concepts and transform them into enjoyable, imaginative visuals. The team’s playful ethos resonates in everything they design, adding a touch of fun to even the most professional projects.
This article was originally penned by Ellis Tree, a notable graphic design graduate. Her designs such as Toykyo: Hear, Hear!, Toykyo: Asfalt, and Toykyo: Home Studio received acclaim for their innovative nature and imaginative spirit. She blends forward-thinking methods with traditional design elements, resulting in a unique style that adds a fresh perspective to the graphic design world.
Ellis’ work challenges conventional norms and sets new standards in the field. Her designs transcend the ordinary, resulting in visual symbols and narratives that exemplify artistic bravery, innovative spirit, and a deep appreciation for the human experience.
