
Are Applicant Resumes Sufficient to Determine a Candidate’s Suitability?
The job market today has made the resume one of the most important things that recruitment managers need before they can invite a job applicant for an interview. Before a potential employer decides to interview a job seeker, most of them want to first “meet the job seeker on paper.”
If you’re looking for work, …

Social Media Trends in 2022
Personalization is a long-standing worldwide consumer trend, one that calls for digital connection. However, its popularity for social media is relatively new. It’s possible to customize social …


Financial Services Branding: Where to Start
You should put your products or services at the center of the marketplace. This is age-old advice on how to find customers and sell your products. Likewise, this applies even if you’re branding a financial services outfit or agency. It definitely applies if you’re looking to launch a new brand this New Year.
To be …



LinkedIn Branding? Definitely.
It’s easy to overlook LinkedIn branding when much online chatter focuses on the aesthetic features of social media. YouTube has the swagger and Instagram has the glam. But LinkedIn is where the rubber meets …


Memorable Brands
The founders of Tesla, Virgin, and Microsoft are world-famous. You get that, right? But why are they so famous? PR? Newspaper stories? Criminal records? No! They have impressed their personal brand upon …


The Future of Your Brand
How can you stand out in a crowded field of marketers? You need an action plan for the future of your brand.
You can establish a strong network — …


5 Practical Ways To Advance Your Career
The average employee spends 90,000 hours at work over a lifetime. If you’re unhappy with your current career or prospects, those 90k hours (about 44 years of employment) will be miserable. For this reason, it’s incredibly important for you to find a way to advance your career with passion and purpose.
What is career advancement?…

6 Steps to Get Started on a Video Editing Career
There’s no question that video editing is a rapidly growing field. With more and more people shooting videos with their phones, the demand for quality video editing has never been higher. If you’re thinking about making the switch to a video editing career, here are some practical steps to help you get started.
1. Learn…

How to Boost Brand Awareness Online
Public recognition and trust have always been incredibly important in a business’s ability to succeed. However, in these modern days, with the constant expansion of the market, brand awareness can be the key to survival.
Customers have so many options now that only successful marketing campaigns and branding can differentiate one company from another. Thus, …


Branding Over Age 50
Clout, in turn, allows you to be influential, indispensable, and, most importantly, joyful at work. But personal branding is subtle, and it varies depending on your career stage and generation.
I’ve seen …