How to Detect Fake Documents and Protect Your Business
Scam artists use fake documents far more often than you might think.
Since many businesses now operate online, it has become a lot easier for fraudsters to scam and continue their illegal activities online. Today, it’s now much easier to steal fake identities. Criminals can forge documents much faster. Scammers online need forged documents due …
Branding for a Leader in ’22
Empathy is the first step to compassionate brand leadership.
Empathy is letting go of your anxieties and taking an emotional risk to understand another’s thoughts and feelings …
Basic Brand
Your professional brand is a codified manifestation of your innermost self, organized as a formalized expression of your outside professional self.
It’s a code of conduct that you …
How Choosing the Right Career Can Change Your Life
There are many important decisions you have to make in life. Many of these are decisions that can affect your entire future and even the futures of your loved ones. One of the key decisions you have to make in life is in relation to your career. Choosing the right career path is something that …
Branding Purpose
When asked to explain your brand’s mission, it’s all too simple to say something like “to generate money.” And, as any company owner, entrepreneur, or even marketer can tell …
Why Partner with a Travel Management Company?
The pandemic brought on a big crisis in the travel industry. People were quarantined and unable to leave their countries and, at one point, even their homes. This was devastating for every part of the travel industry. Especially hard hit were smaller companies that were not partnering with a travel management company.
However, that time …
Influencer Branding
Bob Dylan hit the stage with an electric guitar when he headlined the Newport Folk Festival in 1965. Within minutes, his admirers turned on him, attacking him for the same reason they admired him: for …
Online Branding: Your LinkedIn Profile
LinkedIn is a great way to network and attract recruiters. Digital marketing recruiters and hiring managers alike use LinkedIn. As do discerning consumers of all stripes.
For instance, a strong LinkedIn profile can help you …
Visible Brand: Strategies for 2022
Now is the perfect moment to build, magnify, and market your brand. When you choose to be in the limelight, you need to have a plan. Here are the details you’ll need …
How to Build Your Digital Personal Brand
We live in a digital era where almost every person has a social media account and uses it not only to share photos and videos with friends but to promote goods and services, or build expertise. That is why a quality and memorable self-presentation can become a key to your success and popularity. Creating a …