British Standard Type collaborates with Yinka Ilori for new typeface
In an exciting new venture, British Standard Type has collaborated with British-Nigerian artist and designer Yinka Ilori MBE to create a fresh typeface, Yinka Sans.
The typeface comes in two vibrant styles: Yinka Sans Ultra and Yinka Sans Shadow, both heavily inspired by Ilori’s rich heritage and distinctive aesthetic, rooted in traditional Yoruba parables and …
Senior designer Martin Azambuja: captivating New York with Uruguayan heritage
Meet Martin Azambuja, a senior designer at Porto Rocha, who is known for his captivating work. This Uruguayan graphic artist is making waves in New York, but his heart remains in Uruguay’s artistic heritage. Notable projects under his belt include major brands like Coca-Cola, Adidas, and Starbucks. Plus, he’s taken on a project of love, …
Advertising Tactics for Law Firms That Actually Work
The legal landscape is changing, and with it, the way law firms attract clients. While traditional advertising methods like billboards and phone book listings might still have some relevance, the digital age demands a more sophisticated and targeted approach. As technology continues to advance, law firms need to explore SEO for law firms and adapt …
High-concept storytelling’s powerful role in PR
In the world of PR and communications, crafting compelling narratives is key. The success of your story can often hinge on how well you understand your audience and what strikes a chord with them. Remember, the aim is to not just capture attention, but to engross and persuade, all while keeping the essence of your …
Identifying early signs key to crisis management, says Slateford Associate
Senior Associate at Slateford, Jess Alden, recently stressed the significance of identifying early warning signs to prevent corporate reputation crises. Successful crisis management, according to Alden, often relies on an ability to recognize threats early on. These warning signs might come through unusual customer complaints, negative press, or issues highlighted by employees. Proactively addressing these …
High concept storytelling reshapes marketing narratives
The art of “high concept” storytelling, familiar in literature and cinema, can dramatically improve messaging strategies. It pivots on presenting well-known concepts in an original light, leveraging universally understood elements to connect with a broad audience. This approach is useful in advertising and marketing campaigns, since it links an idea or product to something the …
The 7 Best Personal Branding Speakers of 2024
Every entrepreneur has a personal brand, but they don’t all build those brands themselves. Those who neglect personal branding are inevitably branded by others.
Before the media or your competitors have a chance to paint your personal brand, be proactive. If you want to be seen as kind and thoughtful, for example, be generous with …
Top US brands owe success to customer bonds
The top 15 favourite brands in the United States, ranging from sprawling tech companies to everyday fast-food chains, owe their success to several factors. These include product quality, innovation, customer service, robust marketing strategies, and crucially, the ability to form a strong emotional bond with their customers.
Building a brand’s appeal isn’t a random process. …
Small Business, Big Impact: Why a Cheap Telephone Answering Service is Essential for Growth
In the bustling cityscape of Chicago, small businesses strive to make their mark amidst fierce competition. With limited resources and the constant pressure to keep up with larger enterprises, these businesses face unique challenges. The need to establish a professional image, provide excellent customer service, and maximize every opportunity is paramount. Fortunately, there is a …
WHVACR fosters female presence in trade skills
WHVACR, a nonprofit championing women in the Heating, Ventilation, Air Conditioning, and Refrigeration fields, are making significant strides to improve diversity and inclusion in these traditionally male-dominated industries. By combating stereotypes and working towards equity, they are supporting the progression of women in trade skill jobs.
Through a strategic collaboration with an internationally recognized firm …