5 Benefits of Being a Part Of a Network
There is and has always been great power in building networks, but more importantly is using and leveraging them in today’s business and career world. In a relatively short time, building tribes and communities has taken on a lead role in our branding and marketing priorities. The immediate, viral and real time nature of information …
Automation Can Be a Brand Killer
I loved reading the article, Press “3″ If Automation is Making You Crazy, on the Harvard Business Review by co-founder of Fast Company, William C. Taylor .
It brings to light yet again how completely ineffectual automated call centers are and how much they frustrate and turn off customers. With all of the choice and …
10 Things That Power Positivity!
“Confidence is contagious, so is the lack of confidence.” – Vince Lombardi
Great advice from one of the most respected NFL coaches of all time and two time Super Bowl winner in 1966-67!
There are so many silver linings from the past few challenging years. I have witnessed nothing short of miraculous resilience in people …
12 Survival Principles For Career and Business Success
“These are times that try men’s soul’s. Tyranny, like hell, is not easily conquered; yet we have this consolation with us, that the harder the conflict, the more glorious the triumph. What we obtain too cheap, we esteem too lightly: it is dearness only that gives everything its value.” – Thomas Paine, from The Crisis …
How Indispensible Are You?
How do you become indispensable?
What kind of experience do want customers to have with you and your business?
The impact of customer retention is felt in 3 ways according to the Small Business Administration.
1) Profitability: 5-20% more expensive to find a new customer than to keep one.
2) Revenue: just 5% more retention …
Building Your Tribe and Community
“You make a stand with your brand, when you put your stake in the space and build out your tribe and community”
Building tribes and communities is really as old as man himself. People have gathered together for camaraderie, commonality and shared lifestyle for as long as history documents.
Fitting our lifestyle bestFrom tribes …
If Perception Is Reality Then Lead With Authenticity
Transparency, truth and being real; all the rage now in personal branding and marketing and as it should be.
This is not really a new approach. We are though taking it a lot more seriously now when it comes to choosing who we want to align ourselves with and who we want to invest in.…
Your Brand is You, Branding is You In Action!
There is a big difference between your “brand” and your “branding.”
Your brand is YOU: who you are, what you do, what you stand for, your DNA personality. You are a tangible artifact, which you create into a brand that is an image that lives in the mind of people that come to know you …
Are You Making Customer Retention a Top Priority?
64% of consumers said they “stomped out” of stores and 67% said they hung up on hold because of poor customer service, according to a new Consumer Reports survey.
Few do a good job at being indispensable
I was astounded at the stupidity and lack of priority and vision of those statistics when it comes …
Are You Keeping A Brand Photo Album Of Your Story?
My Mom Ruth was big on keeping photo albums of me and my two brothers until we were about 10. These albums showed the birth, infant, kids, and children pics of us to coming into our own as we grew up. Seeing those physical and personality changes is always fun, but they also tell a …