The Importance of Self-Assessment
“The unexamined life is not worth living.” Socrates
I am often asked to help professionals develop and maintain their personal brand. I often think that the best answer is “Follow your bliss” and the rest will follow. And that is largely true. However, the workplace has become so competitive that personal branding is critical. So, …
‘Miss California’ Personal Branding Winners and Losers
I live in Los Angeles and I’m a native Californian. I love living here – I was born in Southern California, where I live now. I’ve also lived in San Francisco – what a magnificent city! As a Californian, my ears perked up when I saw out of the corner of my eye last week …
Personal Brand Excellence
In the business and marketing world, brand excellence is the cumulative result of real-life actions taken by the company to support what the brand stands for. Brands often compete for Brand Excellence awards in their industries to firmly establish that they do in fact exemplify the “Gold Standard”.
“If you want to achieve excellence, you …
Susan Boyle – Personal Branding Perfect Storm
If you haven’t seen the video of Susan Boyle, contestant on “Britian’s Got Talent”, you’ve been under a rock. 47+ million hits of her audition video have been recorded on YouTube and the numbers keep climbing. In five days, Susan Boyle has become a global brand. Eat your heart out…she’s accomplished in 5 days what …
Up Your Personal Brand Game
I was reading an article today about the two tech giants Google and Microsoft. The article focused on how Microsoft may be positioning itself to make a play in the highly competitive search marketplace.
Dominance and perseveranceGoogle was referred to as having market dominance. Microsoft was referred to as having perseverance. Clearly, the article …
LeBron James – The Man with the Billion Dollar Personal Branding Plan
I don’t know if you had the chance to see the 60 Minutes piece on LeBron James last week? I did and I was extremely impressed with what I heard. I love sports and I love business. And while the creation of sports icons is not new, taking on the role of Chief Brand Manager …
Should Personal Branding Take a Page from Celebrity Branding?
I live and work in Los Angeles, the capital of “The Star System”. Yes, it’s true – the method of creating and promoting stars in Hollywood used to be known “The Star System”. It started with the movie studios in the 1920s and 30s. Studios would select talented actors and create roles for them, complete …
Think Like a Brand: CEOs in Times of Crisis
Tom Peters asked employees of large companies to “think like a CEO” as they branded themselves within the organization in the late 1990s. The idea was to contribute to the company in a way that helped you stand out, and helped you take control of your own brand and destiny within your career. The concept …
Mid-Career Personal Branding is Critical!
I recently spoke to a group of mid-career executives about personal branding….and they looked at me with puzzlement – personal branding – at this stage of my career? What they’re thinking is “I’ve never used personal branding, and I’ve gotten this far without it…” They nodded their heads during my talk, but I think …
Using Twitter for Personal and Business Branding
Everyone’s trying to figure out personal branding and Twitter. Twitter is everywhere in the news right now – just yesterday the Wall Street Journal published How To Twitter:
“But I have to admit I didn’t understand the appeal of Twitter when I joined, at the prodding of friends, in November. One answer that explains its …